DESIGN OF A MODEL FOR CULTURAL MARKETING MANAGEMENT (CMM) WITH CULTURAL DEVELOPMENT APPROACH (CDA)

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RASOULI E.

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Journal: JOURNAL OF CULTURAL MANAGEMENT Year:2010 | Volume:4 | Issue:7 Page(s): 81-102

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Title

DESIGN OF A MODEL FOR CULTURAL MARKETING MANAGEMENT (CMM) WITH CULTURAL DEVELOPMENT APPROACH (CDA)

Author(s)

RASOULI E. | Issue Writer Certificate

Keywords

MARKETINGQ2

CULTURAL MARKETINGQ2

CULTURAL DEVELOPMENTQ2

CULTURAL MARKETQ2

Abstract

This paper is an effort for presenting a suitable model for cultural MARKETING management (CMM) with CULTURAL DEVELOPMENT approach (CDA). First, the necessity of cultural engineering and management in the globalization and cultures ruthless competition era emphasized with modern and efficient tools. In this regard CMM introduced as the most efficient device. At the rest of the paper incomplete approaches of cultural organizations about MARKETING were analyzed. Then it was elaborated that how the MARKETING concept in cultural organizations developed. Furthermore it was discussed that MARKETING is the beginning of cultural sovereignty on economics as considered in modern cultural discussions as cultural-shift theory. Thus, nowadays the paradigm of culture economy was changed in to a new paradigm called cultural economy. At the end of the paper CMM was taken synonymous with cultural demands management and different aspects of CMM clarified and a strategic CMM model were presented.

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APA: Copy

RASOULI, E.. (2010). DESIGN OF A MODEL FOR CULTURAL MARKETING MANAGEMENT (CMM) WITH CULTURAL DEVELOPMENT APPROACH (CDA). JOURNAL OF CULTURAL MANAGEMENT, 4(7), 81-102. SID. https://sid.ir/paper/199667/en

Vancouver: Copy

RASOULI E.. DESIGN OF A MODEL FOR CULTURAL MARKETING MANAGEMENT (CMM) WITH CULTURAL DEVELOPMENT APPROACH (CDA). JOURNAL OF CULTURAL MANAGEMENT[Internet]. 2010;4(7):81-102. Available from: https://sid.ir/paper/199667/en

IEEE: Copy

E. RASOULI, “DESIGN OF A MODEL FOR CULTURAL MARKETING MANAGEMENT (CMM) WITH CULTURAL DEVELOPMENT APPROACH (CDA),” JOURNAL OF CULTURAL MANAGEMENT, vol. 4, no. 7, pp. 81–102, 2010, [Online]. Available: https://sid.ir/paper/199667/en

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