MEASURING AND PRIORITIES OF SERVICE QUALITY WITH SERVQUAL AND AHP IN IRAN KHODRO'S TRAINING CENTER

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

ABBAS POUR ESFEDEN GH.; SHOJAEA A.A.; SHIRI MEHRAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF ECONOMICS & BUSINESS RESEARCH Year:2010 | Volume:1 | Issue:1 Page(s): 31-42

Download Full-Text

Persian Verion

View:

1,521

Download:

Cites:

Information Journal Paper

Title

MEASURING AND PRIORITIES OF SERVICE QUALITY WITH SERVQUAL AND AHP IN IRAN KHODRO'S TRAINING CENTER

Author(s)

ABBAS POUR ESFEDEN GH. | SHOJAEA A.A. | SHIRI MEHRAN | Issue Writer Certificate

Keywords

SERVICE QUALITY LEVEL (SERVQUAL)Q2

ANALYTICAL HIERARCHY PROCESSQ2

QUALITYQ2

SERVICE QUALITYQ2

TRAININGQ3

Abstract

due to the intense competition, globalization and explosion of technology in recent years factors including QUALITY have emerged as the dominating factors of competitive advantage. Companies currently must operate within a dynamic environment of fierce competition. To survive in this environment, the companies should improve their products and services.Iran Khodro as the largest company in car industries in Iran needs to improve the QUALITY of its products. For improving the QUALITY of products and services the companies, in general, must train their staff. In this study the researchers aim to evaluate and prioritize the Iran Khodro's TRAINING services.This research introduces an integrated method for measuring and prioritizing the service QUALITY and the effective factors in Iran Khodro's TRAINING center through ServQualand ANALYTICAL HIERARCHY PROCESS (AHP).In this method, first suitable factors for assessment of the service QUALITY have been identified based on Servqual Model (customer’s option) and AHP to prioritize the factors based on customer’s option to improve the future plans.Finally this research presents several suggestions for the other researchers who desire to investigate in this area and introduces practical suggestions to promote the service QUALITY of Iran Khodro's TRAINING center.

Cites

No record.

References

A.H.P تکنیکی نوین برای تصمیم گیری گروهی

Cite

APA: Copy

ABBAS POUR ESFEDEN, GH., SHOJAEA, A.A., & SHIRI, MEHRAN. (2010). MEASURING AND PRIORITIES OF SERVICE QUALITY WITH SERVQUAL AND AHP IN IRAN KHODRO'S TRAINING CENTER. JOURNAL OF ECONOMICS & BUSINESS RESEARCH, 1(1), 31-42. SID. https://sid.ir/paper/201515/en

Vancouver: Copy

ABBAS POUR ESFEDEN GH., SHOJAEA A.A., SHIRI MEHRAN. MEASURING AND PRIORITIES OF SERVICE QUALITY WITH SERVQUAL AND AHP IN IRAN KHODRO'S TRAINING CENTER. JOURNAL OF ECONOMICS & BUSINESS RESEARCH[Internet]. 2010;1(1):31-42. Available from: https://sid.ir/paper/201515/en

IEEE: Copy

GH. ABBAS POUR ESFEDEN, A.A. SHOJAEA, and MEHRAN SHIRI, “MEASURING AND PRIORITIES OF SERVICE QUALITY WITH SERVQUAL AND AHP IN IRAN KHODRO'S TRAINING CENTER,” JOURNAL OF ECONOMICS & BUSINESS RESEARCH, vol. 1, no. 1, pp. 31–42, 2010, [Online]. Available: https://sid.ir/paper/201515/en

Related Journal Papers