STUDY AND EFFECTIVENESS OF MARKETING MIX (SERVICE) ON CUSTOMER RELATIONSHIP MANAGEMENT (ESPECIAL REF. TO INSURANCE INDUSTRY)

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MIRABI V.R.

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Journal: Journal of Management Future Research Year:2009 | Volume:20 | Issue:82 Page(s): 85-106

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Information Journal Paper

Title

STUDY AND EFFECTIVENESS OF MARKETING MIX (SERVICE) ON CUSTOMER RELATIONSHIP MANAGEMENT (ESPECIAL REF. TO INSURANCE INDUSTRY)

Author(s)

MIRABI V.R. | Issue Writer Certificate

Keywords

INSURANCE INDUSTRYQ1

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)Q2

MARKETING MIXQ2

ECONOMIC AGANICIESQ3

SERVICE MARKETINGQ3

PHYSICAL EVIDANCEQ3

Abstract

INSURANCE INDUSTRY is one of the most valuable industry in every society that causes development's country. Today in all developed country insurance plays an important role in development of countries, because they believe that insurance plays an important role in all part of economy and by compensation damages of doing economic and developed activities of society increase investment motivation. In other word, INSURANCE INDUSTRY as a collection of economic agencies consider cost and benefit and in optimum point should prepare the best services by the least of cost that it leads to faster movement of country development . One of the characteristic of insurance companies is being it's vital role in financial matters that makes dynamic movements or changes in growing and developing capital market, beside in they prepare security in all economic activities via corporation and using financial sources. In spite of fundamental and important role of INSURANCE INDUSTRY in financial market, active entities in this markets don't have cohesiveness and integration and they manage process traditionally that causes effects on other economic parts. INSURANCE INDUSTRY partnership in capital market in Iran in comparison of other developing and developed country shows that it can increased between 30% - 100% . We can use marketing techniques to improve INSURANCE INDUSTRY in Iran by consideration potential capabilities in INSURANCE INDUSTRY in Iran.

Cites

THE EFFECT OF WORD OF MOUTH ON INTENTION TO USE INSURANCE SERVICES AMONG CUSTOMERS OF INSURANCE COMPANIES IN RASHT

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APA: Copy

MIRABI, V.R.. (2009). STUDY AND EFFECTIVENESS OF MARKETING MIX (SERVICE) ON CUSTOMER RELATIONSHIP MANAGEMENT (ESPECIAL REF. TO INSURANCE INDUSTRY). JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 20(82), 85-106. SID. https://sid.ir/paper/204220/en

Vancouver: Copy

MIRABI V.R.. STUDY AND EFFECTIVENESS OF MARKETING MIX (SERVICE) ON CUSTOMER RELATIONSHIP MANAGEMENT (ESPECIAL REF. TO INSURANCE INDUSTRY). JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2009;20(82):85-106. Available from: https://sid.ir/paper/204220/en

IEEE: Copy

V.R. MIRABI, “STUDY AND EFFECTIVENESS OF MARKETING MIX (SERVICE) ON CUSTOMER RELATIONSHIP MANAGEMENT (ESPECIAL REF. TO INSURANCE INDUSTRY),” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 20, no. 82, pp. 85–106, 2009, [Online]. Available: https://sid.ir/paper/204220/en

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