PAST, PRESENT AND FUTURE OF MARKETING PRACTICE: A CRITICAL ANALYSIS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

JAFARI PEJMAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Management Future Research Year:2013 | Volume:23 | Issue:97 Page(s): 11-25

Download Full-Text

Persian Verion

View:

919

Download:

Cites:

Information Journal Paper

Title

PAST, PRESENT AND FUTURE OF MARKETING PRACTICE: A CRITICAL ANALYSIS

Author(s)

JAFARI PEJMAN | Issue Writer Certificate

Keywords

TRADITIONAL MARKETINGQ2

TRANSACTIONAL MARKETINGQ2

RELATIONSHIP MARKETINGQ2

DATABASE MARKETINGQ2

INTERACTIONAL MARKETINGQ2

NETWORK MARKETINGQ2

CRITICAL THEORYQ2

Abstract

Marketing consists of two different spheres including theoretical and practical. Although, the academic aspect is quite new not more than a century but the practical aspect exists from the first of business history. This article is trying to introduce one of theoretical attempts in marketing practice.Present research is based on a critical review on typology study of contemporary marketing practice which was developed by Coviello et al (1997) and has come to this result that if we are supposed to have such classification scheme, a deep modification would be vital for applying in developing countries like Iran.

Cites

No record.

References

No record.

Cite

APA: Copy

JAFARI, PEJMAN. (2013). PAST, PRESENT AND FUTURE OF MARKETING PRACTICE: A CRITICAL ANALYSIS. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 23(97), 11-25. SID. https://sid.ir/paper/204353/en

Vancouver: Copy

JAFARI PEJMAN. PAST, PRESENT AND FUTURE OF MARKETING PRACTICE: A CRITICAL ANALYSIS. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2013;23(97):11-25. Available from: https://sid.ir/paper/204353/en

IEEE: Copy

PEJMAN JAFARI, “PAST, PRESENT AND FUTURE OF MARKETING PRACTICE: A CRITICAL ANALYSIS,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 23, no. 97, pp. 11–25, 2013, [Online]. Available: https://sid.ir/paper/204353/en

Related Journal Papers