PRESENTING AN INTEGRATED MODEL OF IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BANK MELLAT

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MEHRABI JAVAD; BABAI AHARI MEHDI; TAATI MARYAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT Year:2010 | Volume:2 | Issue:4 Page(s): 61-71

Download Full-Text

Persian Verion

View:

2,488

Download:

Cites:

Information Journal Paper

Title

PRESENTING AN INTEGRATED MODEL OF IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BANK MELLAT

Author(s)

MEHRABI JAVAD | BABAI AHARI MEHDI | TAATI MARYAM | Issue Writer Certificate

Keywords

CUSTOMER RELATIONSHIPQ2

ORGANIZATIONAL CULTUREQ2

ORGANIZATIONAL STRUCTURE / TECHNOLOGYQ2

Abstract

This research presents an integrated model of implementation of CUSTOMER RELATIONSHIP management (CRM) concept in Bank Mellat. Statistical society of this research is personnel of Bank Mellat public relations department in Tehran and its customers. There is not any sampling, because our target is to examine the impact of CRM in central building of Bank Mellat. Therefore the research is carried out in the form of case study. In this presentation analysis is performed with deductive statistics and SPSS software. For data analysis used from frequency distribution, central indexes, Pierson correlation analysis, T test and Friedmann test for variable ranking. With respect to data analysis the research results are indicated that changes of organization culture, changes of technology and changes of organization structure have positive and significant effects on CRM.

Cites

EVALUATING CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS BASED ON FUZZY INFERENCE SYSTEM

References

No record.

Cite

APA: Copy

MEHRABI, JAVAD, BABAI AHARI, MEHDI, & TAATI, MARYAM. (2010). PRESENTING AN INTEGRATED MODEL OF IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BANK MELLAT. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, 2(4), 61-71. SID. https://sid.ir/paper/205791/en

Vancouver: Copy

MEHRABI JAVAD, BABAI AHARI MEHDI, TAATI MARYAM. PRESENTING AN INTEGRATED MODEL OF IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BANK MELLAT. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT[Internet]. 2010;2(4):61-71. Available from: https://sid.ir/paper/205791/en

IEEE: Copy

JAVAD MEHRABI, MEHDI BABAI AHARI, and MARYAM TAATI, “PRESENTING AN INTEGRATED MODEL OF IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BANK MELLAT,” JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, vol. 2, no. 4, pp. 61–71, 2010, [Online]. Available: https://sid.ir/paper/205791/en

Related Journal Papers