EVALUATION OF NOVIN INSURANCE BRANCH USING THE BSC MODEL AND TOPSIS METHOD

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REZAEI FARZIN; AHMADI ZAHRA

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Journal: JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT Year:2012 | Volume:4 | Issue:10 Page(s): 31-39

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Information Journal Paper

Title

EVALUATION OF NOVIN INSURANCE BRANCH USING THE BSC MODEL AND TOPSIS METHOD

Author(s)

REZAEI FARZIN | AHMADI ZAHRA | Issue Writer Certificate

Keywords

PERFORMANCE EVALUATIONQ2

BSC (BALANCED SCORE CARDQ2

TOPSISQ2

NOVIN INSURANCE COMPANYQ2

Abstract

PERFORMANCE EVALUATION of different organizations, is considered as a very important issue in the present literature. Among the organizations, insurance companies, as part of protective services and with compensating roles in the economy of each country, have been studied extensively. It is maintained that successful operation of these industries will motivate other industries as well. In order to achieve these goals under any economic condition, insurance firms like other companies must perform adequately in order to materialize their strategic missions. This study evaluates the performance of Novin Insurance branches and intends to rank them. Four branches were selected as samples from Novin Insurance population; Qazvin, Hamedan, Semnan, Kermanshah. Our research method was based on the concept of PERFORMANCE EVALUATION model and on the basis of BSC (Balanced Score Card) implemented on the four key criteria (financial, customer, internal process, learning and growth). Then relying on TOPSIS method (MCDM model), priority ranking scheme was performed. The results indicate the superiority of Qazvin branch.

Cites

PERFORMANCE EVALUATION OF AGRICULTURAL EXTENSION OFFICES IN GUILAN’S AGRICULTURAL ORGANIZATION FROM FARMERS AND EXPERTS POINT OF VIEW

References

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APA: Copy

REZAEI, FARZIN, & AHMADI, ZAHRA. (2012). EVALUATION OF NOVIN INSURANCE BRANCH USING THE BSC MODEL AND TOPSIS METHOD. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, 4(10), 31-39. SID. https://sid.ir/paper/205828/en

Vancouver: Copy

REZAEI FARZIN, AHMADI ZAHRA. EVALUATION OF NOVIN INSURANCE BRANCH USING THE BSC MODEL AND TOPSIS METHOD. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT[Internet]. 2012;4(10):31-39. Available from: https://sid.ir/paper/205828/en

IEEE: Copy

FARZIN REZAEI, and ZAHRA AHMADI, “EVALUATION OF NOVIN INSURANCE BRANCH USING THE BSC MODEL AND TOPSIS METHOD,” JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, vol. 4, no. 10, pp. 31–39, 2012, [Online]. Available: https://sid.ir/paper/205828/en

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