AN INVESTIGATION ABOUT THE RATE OF PENETRATION OF CITIZENSHIP CULTURE COMMITTEE'S ADVERTISEMENTS IN ISFAHAN

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ZHIANPOOR MEHDI; NILLI AHMADABADI ALIREZA; NAJI ESFAHANI ZAHRA

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Journal: URBAN STUDIES Year:2016 | Volume:6 | Issue:18 Page(s): 145-170

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Information Journal Paper

Title

AN INVESTIGATION ABOUT THE RATE OF PENETRATION OF CITIZENSHIP CULTURE COMMITTEE'S ADVERTISEMENTS IN ISFAHAN

Author(s)

ZHIANPOOR MEHDI | NILLI AHMADABADI ALIREZA | NAJI ESFAHANI ZAHRA | Issue Writer Certificate

Keywords

PENETRATIONQ1

INDEX CITIZENSHIP EDUCATIONQ1

CULTURE OF CITIZENSHIPQ1

ADVERTISEMENTS BEHIND TRAFFIC SIGNSQ1

SMS MESSAGESQ1

Abstract

The project of citizenship research that includes principles, objectives, planned and predetermined Strategies and is a part of the comprehensive plan for citizen- ship has a history of several years in Isfahan. This Study which aims to investigate the rate of PENETRATION of Citizenship Culture Committee advertisements in Isfahan was done using the limited effects paradigm. A sample of2000 residents was selected of the population of all the citizens of Isfahan who aged 'between 15 and 65 using two-Stage cluster sampling. Taking background variables, and socio-economic characteristics of the residents into consideration, the findings of the Study revealed that: (1) the PENETRATION index of the advertisements (education for citizenship) of the target population was more than 90%; (2) the background variables and socio-economic characteristics of the citizens, but not their gender, had a significant relationship with the advertisement PENETRATION index among the citizens; (3) a comparison among the PENETRATION indices of the advertisements indicated that the advertisements behind the traffic signs and SMS MESSAGES had the most and the least PENETRATION, respectively, among the citizens.

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APA: Copy

ZHIANPOOR, MEHDI, NILLI AHMADABADI, ALIREZA, & NAJI ESFAHANI, ZAHRA. (2016). AN INVESTIGATION ABOUT THE RATE OF PENETRATION OF CITIZENSHIP CULTURE COMMITTEE'S ADVERTISEMENTS IN ISFAHAN. URBAN STUDIES, 6(18), 145-170. SID. https://sid.ir/paper/210322/en

Vancouver: Copy

ZHIANPOOR MEHDI, NILLI AHMADABADI ALIREZA, NAJI ESFAHANI ZAHRA. AN INVESTIGATION ABOUT THE RATE OF PENETRATION OF CITIZENSHIP CULTURE COMMITTEE'S ADVERTISEMENTS IN ISFAHAN. URBAN STUDIES[Internet]. 2016;6(18):145-170. Available from: https://sid.ir/paper/210322/en

IEEE: Copy

MEHDI ZHIANPOOR, ALIREZA NILLI AHMADABADI, and ZAHRA NAJI ESFAHANI, “AN INVESTIGATION ABOUT THE RATE OF PENETRATION OF CITIZENSHIP CULTURE COMMITTEE'S ADVERTISEMENTS IN ISFAHAN,” URBAN STUDIES, vol. 6, no. 18, pp. 145–170, 2016, [Online]. Available: https://sid.ir/paper/210322/en

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