THE COMPARISON OF COMMON AND EXPERT PEOPLE’S OPINIONS ABOUT THE RELATED FACTORS ON THE EFFECTIVENESS OF COMMERCIAL ADVERTISEMENT

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SAMSAM SHARIAT S.M.R.; ATASHPOUR S.H.; KAMKAR MANOUCHEHR

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Journal: KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY Year:2007 | Volume:9 | Issue:32 Page(s): 90-120

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Title

THE COMPARISON OF COMMON AND EXPERT PEOPLE’S OPINIONS ABOUT THE RELATED FACTORS ON THE EFFECTIVENESS OF COMMERCIAL ADVERTISEMENT

Author(s)

SAMSAM SHARIAT S.M.R. | ATASHPOUR S.H. | KAMKAR MANOUCHEHR | Issue Writer Certificate

Keywords

ADVERTISINGQ3

FACTORS OF EFFECTIVENESSQ3

ADVERTISING SPECIALISTSQ3

Abstract

The purpose of this study was to compare the most important factors in accordance to common and expert people’s opinions. The sample consists of 534 people selected from general population and 64 experts selected from ADVERTISING specialists. the subjects were given researcher constructed inventory .The inventory was 52-items inventory about various ADVERTISING factors. Factor Analysis, Chi Square and Independent samples Test were used to Analyse the data. Findings showed that in common peoples’ opinions in Network TV, Animation, Package, Color, Creativity, Safty Appeal, Association, Quality, Background, Price, Accent, Creative Message have more effectively than others (p<0.05). Compression of common people and expert’s opinions about ADVERTISING factors indicated that there were difference between people and specialists attitude toward the most important ADVERTISING factors regarding: Billboard (P<0.01), Animation, Color, Rewards, Warranty, Women and Child Image, Safty Appeal, Price, Benefit, Accent, Proverb, Message (P<0.01). The results suggest that some effective factors consider by ADVERTISING specialists differ from the factors affecting people actually. So attention to the actual factors introduced by common people can make the ADVERTISING procedures to be improved.

Cites

AN INVESTIGATION ABOUT THE RATE OF PENETRATION OF CITIZENSHIP CULTURE COMMITTEE'S ADVERTISEMENTS IN ISFAHAN

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APA: Copy

SAMSAM SHARIAT, S.M.R., ATASHPOUR, S.H., & KAMKAR, MANOUCHEHR. (2007). THE COMPARISON OF COMMON AND EXPERT PEOPLE’S OPINIONS ABOUT THE RELATED FACTORS ON THE EFFECTIVENESS OF COMMERCIAL ADVERTISEMENT. KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY, 9(32), 90-120. SID. https://sid.ir/paper/163623/en

Vancouver: Copy

SAMSAM SHARIAT S.M.R., ATASHPOUR S.H., KAMKAR MANOUCHEHR. THE COMPARISON OF COMMON AND EXPERT PEOPLE’S OPINIONS ABOUT THE RELATED FACTORS ON THE EFFECTIVENESS OF COMMERCIAL ADVERTISEMENT. KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY[Internet]. 2007;9(32):90-120. Available from: https://sid.ir/paper/163623/en

IEEE: Copy

S.M.R. SAMSAM SHARIAT, S.H. ATASHPOUR, and MANOUCHEHR KAMKAR, “THE COMPARISON OF COMMON AND EXPERT PEOPLE’S OPINIONS ABOUT THE RELATED FACTORS ON THE EFFECTIVENESS OF COMMERCIAL ADVERTISEMENT,” KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY, vol. 9, no. 32, pp. 90–120, 2007, [Online]. Available: https://sid.ir/paper/163623/en

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