DESIGNING A MODEL FOR PERFORMANCE EVALUATION OF PUBLIC RELATIONS IN IRANIAN ECONOMIC AND COMMERCIAL ORGANIZATIONS

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SOLTANIFAR MOHAMMAD; YAHYAEE ILEI AHMAD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: MEDIA STUDIES Year:2013 | Volume:7 | Issue:19 Page(s): 11-19

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Information Journal Paper

Title

DESIGNING A MODEL FOR PERFORMANCE EVALUATION OF PUBLIC RELATIONS IN IRANIAN ECONOMIC AND COMMERCIAL ORGANIZATIONS

Author(s)

SOLTANIFAR MOHAMMAD | YAHYAEE ILEI AHMAD | Issue Writer Certificate

Keywords

ORGANIZATIONAL EXCELLENCEQ2

PUBLIC RELATIONS MANAGEMENTQ2

PERFORMANCE EVALUATIONQ2

ECONOMIC AND COMMERCIAL ORGANIZATIONSQ2

Abstract

This is an article Based on a Dissertation on public relations field. The present study has been carried out in order to present an appropriate model for PERFORMANCE EVALUATION of public relations in Iranian economic and commercial organization.This research has three phases.First; reviewing the literatures refer to ORGANIZATIONAL EXCELLENCE, Quality Model & Pattern and public relations.Second; designing a model for PERFORMANCE EVALUATION of public relations based on Quality Model & Pattern and Implication of public relations and next verifying and validating the model whit the help of experts.Third; evaluating the performance of public relations in some ECONOMIC AND COMMERCIAL ORGANIZATIONS using questionnaires and interviews.The findings of this research will help managers of ECONOMIC AND COMMERCIAL ORGANIZATIONS to improve their methods of PUBLIC RELATIONS MANAGEMENT. Using this model also will help the public relations managers to utilize a systematic, scientific and applicable means of discovering and salving problems instead of doing this two by chance.

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APA: Copy

SOLTANIFAR, MOHAMMAD, & YAHYAEE ILEI, AHMAD. (2013). DESIGNING A MODEL FOR PERFORMANCE EVALUATION OF PUBLIC RELATIONS IN IRANIAN ECONOMIC AND COMMERCIAL ORGANIZATIONS. MEDIA STUDIES, 7(19), 11-19. SID. https://sid.ir/paper/211790/en

Vancouver: Copy

SOLTANIFAR MOHAMMAD, YAHYAEE ILEI AHMAD. DESIGNING A MODEL FOR PERFORMANCE EVALUATION OF PUBLIC RELATIONS IN IRANIAN ECONOMIC AND COMMERCIAL ORGANIZATIONS. MEDIA STUDIES[Internet]. 2013;7(19):11-19. Available from: https://sid.ir/paper/211790/en

IEEE: Copy

MOHAMMAD SOLTANIFAR, and AHMAD YAHYAEE ILEI, “DESIGNING A MODEL FOR PERFORMANCE EVALUATION OF PUBLIC RELATIONS IN IRANIAN ECONOMIC AND COMMERCIAL ORGANIZATIONS,” MEDIA STUDIES, vol. 7, no. 19, pp. 11–19, 2013, [Online]. Available: https://sid.ir/paper/211790/en

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