PROBLEMS, OBSTACLES AND SOLUTIONS TO DEVELOP AND IMPROVE ELECTRONIC PUBLIC RELATIONS

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HAGHIGHI MOHAMMAD REZA; SOLTANI FAR MOHAMMAD

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Journal: MEDIA STUDIES Year:2014 | Volume:9 | Issue:24 Page(s): 179-200

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Information Journal Paper

Title

PROBLEMS, OBSTACLES AND SOLUTIONS TO DEVELOP AND IMPROVE ELECTRONIC PUBLIC RELATIONS

Author(s)

HAGHIGHI MOHAMMAD REZA | SOLTANI FAR MOHAMMAD | Issue Writer Certificate

Keywords

PUBLIC RELATIONSQ2

ELECTRONIC PUBLIC RELATIONSQ2

DATA TECHNOLOGYQ2

INFORMATION SOCIETYQ2

CHALLENGES AND BARRIERS TO ELECTRONIC PUBLIC RELATIONSQ2

Abstract

Technology development in producing, processing, releasing and usage of information caused a deep change in relationship between humans and organizations. Now a day in developed society, organizations move toward by use the strategy of data and relation technology in the realm their goals. In the meantime, PUBLIC RELATIONS as the most basic and most important unit of any organization plays the role of informing and a strong communicating bridge between staffs organization and external milieu. This unit can be the corridor for changes and provide necessary awareness for accelerating the change process by training instruments it holds. Also PUBLIC RELATIONShip or necessary skills can be effective in top management so that management be accompanied in change processing. If we accept that use of DATA TECHNOLOGY and relationship in a basic change is positive and effective, with the adoption, PUBLIC RELATIONS find a new face that one way of providing of this new face is changing public relation from traditional to electronic. The electronic public relation can firm its activities with detailed plans measurement by data technologies and communicative with quick Informing and on time and considering to Pivotal of audience, so that by providing optimized services, clarification of the information, leaves a sense of trust and good mental picture in internal and external dimensions of the organization. The basic purpose of this essay is surveying of effective factors electronic public relation and also we try to offer the meaning, benefits, limitations and challenges facing electronic public relation, to the extent possible.

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APA: Copy

HAGHIGHI, MOHAMMAD REZA, & SOLTANI FAR, MOHAMMAD. (2014). PROBLEMS, OBSTACLES AND SOLUTIONS TO DEVELOP AND IMPROVE ELECTRONIC PUBLIC RELATIONS. MEDIA STUDIES, 9(24), 179-200. SID. https://sid.ir/paper/211922/en

Vancouver: Copy

HAGHIGHI MOHAMMAD REZA, SOLTANI FAR MOHAMMAD. PROBLEMS, OBSTACLES AND SOLUTIONS TO DEVELOP AND IMPROVE ELECTRONIC PUBLIC RELATIONS. MEDIA STUDIES[Internet]. 2014;9(24):179-200. Available from: https://sid.ir/paper/211922/en

IEEE: Copy

MOHAMMAD REZA HAGHIGHI, and MOHAMMAD SOLTANI FAR, “PROBLEMS, OBSTACLES AND SOLUTIONS TO DEVELOP AND IMPROVE ELECTRONIC PUBLIC RELATIONS,” MEDIA STUDIES, vol. 9, no. 24, pp. 179–200, 2014, [Online]. Available: https://sid.ir/paper/211922/en

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