A COMPARATIVE STUDY OF CITIZEN TRUST KERMANI TO FIRST NEWS CHANNEL AND BBC PERSIAN TV

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MAHDAVI SOMAYEH SADAT; AHMAD NEJHAD ATOO FATEMEH

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Journal: MEDIA STUDIES Year:2014 | Volume:9 | Issue:25 Page(s): 63-78

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Title

A COMPARATIVE STUDY OF CITIZEN TRUST KERMANI TO FIRST NEWS CHANNEL AND BBC PERSIAN TV

Author(s)

MAHDAVI SOMAYEH SADAT | AHMAD NEJHAD ATOO FATEMEH | Issue Writer Certificate

Keywords

TRUSTQ2

MEDIAQ2

NEWSQ2

CHANNEL 1Q2

BBCQ2

Abstract

In this research, the goal is to study adjustment TRUST of Kermani citizens in CHANNEL 1 and BBC Farsi Satellite channel. Indices of TRUST and variables effective on that have been extracted from theories of NEWS image making, stigmatizing, four theories of press, use and gratification, persuasion, Kent Asp and J. Westersthal. Indices TRUST have been tested with Likert Spectrum. Sincerity and clarity in NEWS, impartiality against special groups and parties, adjustment of NEWS content and subjects with the audience’s need, comprehensibility of NEWS for the audience and meeting more NEWS needs of audience are the TRUST indices. Statistical population of citizens with age of 18 above resided at 5 districts of Kerman City. Data were collected in 2012 from 400 people with survey method and questionnaire technique in stratified and simple sampling method. Research results show that Kermani citizens averagely TRUST in NEWS of Islamic Republic of Iran CHANNEL 1. Only 10.8% of the citizens used BBC Farsi satellite Channel.

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APA: Copy

MAHDAVI, SOMAYEH SADAT, & AHMAD NEJHAD ATOO, FATEMEH. (2014). A COMPARATIVE STUDY OF CITIZEN TRUST KERMANI TO FIRST NEWS CHANNEL AND BBC PERSIAN TV. MEDIA STUDIES, 9(25), 63-78. SID. https://sid.ir/paper/211977/en

Vancouver: Copy

MAHDAVI SOMAYEH SADAT, AHMAD NEJHAD ATOO FATEMEH. A COMPARATIVE STUDY OF CITIZEN TRUST KERMANI TO FIRST NEWS CHANNEL AND BBC PERSIAN TV. MEDIA STUDIES[Internet]. 2014;9(25):63-78. Available from: https://sid.ir/paper/211977/en

IEEE: Copy

SOMAYEH SADAT MAHDAVI, and FATEMEH AHMAD NEJHAD ATOO, “A COMPARATIVE STUDY OF CITIZEN TRUST KERMANI TO FIRST NEWS CHANNEL AND BBC PERSIAN TV,” MEDIA STUDIES, vol. 9, no. 25, pp. 63–78, 2014, [Online]. Available: https://sid.ir/paper/211977/en

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