FACTORS AFFECTING THE IRANIAN FILM INDUSTRY TO ENTER GLOBAL MARKET

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DADGARAN SEYED MOHAMMAD; FARHANGI ALIAKBAR; ABRI ENSIEH

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Journal: MEDIA STUDIES Year:2012 | Volume:6 | Issue:15 Page(s): 55-94

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Title

FACTORS AFFECTING THE IRANIAN FILM INDUSTRY TO ENTER GLOBAL MARKET

Author(s)

DADGARAN SEYED MOHAMMAD | FARHANGI ALIAKBAR | ABRI ENSIEH | Issue Writer Certificate

Keywords

GLOBALIZATIONQ2

INTERNATIONAL TRADEQ3

COMPETIVENESSQ3

CINEMA INDUSTRYQ3

STRUCTURAL EQUATION MODELINGQ2

Abstract

Expansion of INTERNATIONAL TRADE in cultural goods provides an opportunity to attend the cinematic works in international markets and gain economic interests and cultural power. Nevertheless, most countries, including Iran, so far have not been active and effective in Global markets. To take advantage of this opportunity needs to consider strengths and weaknesses of the film industry and accordingly with reinforce strengths and eliminate weaknesses in the framework of a comprehensive model, better prepared for operation in the global market.Therefore, this study seeks to provide a model of affecting variables on the film industry empowerment for GLOBALIZATION in four levels of analysis, firm, industry, national and international. The result of this research can be a road map for developing policies and future strategic plans in this industry. This study from aspects of the purpose is applied And aspects of data collection is descriptive – survey. In this study using t-test and STRUCTURAL EQUATION MODELING to investigating the status of the variables and how to their impact on the global market. The results indicate that the status of all the variables and components they explain is undesirable, And at all levels is needed to optimize. On this basis, Components of national areas prioritized for improvement and optimization and then place the components of international relations, industry structure and properties of the film institutes.

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APA: Copy

DADGARAN, SEYED MOHAMMAD, FARHANGI, ALIAKBAR, & ABRI, ENSIEH. (2012). FACTORS AFFECTING THE IRANIAN FILM INDUSTRY TO ENTER GLOBAL MARKET. MEDIA STUDIES, 6(15), 55-94. SID. https://sid.ir/paper/212057/en

Vancouver: Copy

DADGARAN SEYED MOHAMMAD, FARHANGI ALIAKBAR, ABRI ENSIEH. FACTORS AFFECTING THE IRANIAN FILM INDUSTRY TO ENTER GLOBAL MARKET. MEDIA STUDIES[Internet]. 2012;6(15):55-94. Available from: https://sid.ir/paper/212057/en

IEEE: Copy

SEYED MOHAMMAD DADGARAN, ALIAKBAR FARHANGI, and ENSIEH ABRI, “FACTORS AFFECTING THE IRANIAN FILM INDUSTRY TO ENTER GLOBAL MARKET,” MEDIA STUDIES, vol. 6, no. 15, pp. 55–94, 2012, [Online]. Available: https://sid.ir/paper/212057/en

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