The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs

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Ghorbani Asiabar Mojtaba; Naderinasab Mehdi; RAHCHAMANI AHMAD

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2019 | Volume:13 | Issue:41 Page(s): 33-47

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Information Journal Paper

Title

The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs

Author(s)

Ghorbani Asiabar Mojtaba | Naderinasab Mehdi | RAHCHAMANI AHMAD | Issue Writer Certificate

Keywords

brand equityQ1

associateQ1

brandQ1

clubQ1

Abstract

Brand associations link the quality of the brand to a well-known nature. Brand associations are attributes of a brand that are branded in the customer's mind. These associations are implicit and explicit meanings that associate or associate the customer with a particular brand name, so the main purpose of this study was to examine the effect of associates on brand equity in the Iranian Premier League clubs. This goal-based research is an applied descriptive-survey method. Study Area, Fans of Iranian Premier League clubs at Azadi Stadiums in Tehran, Imam Reza (AS) Mashhad, Yadgar Imam (RA) Tabriz, Role of Isfahan, Ghadir Ahvaz on Geographically Distributed Football clubs in The Premier League was held in 2018 and the questionnaire was distributed among 500 supporters of the premier league teams in person by predicting the likelihood of a loss, with 404 usable questionnaires returned. Was. The researcher-made questionnaire consisted of 48 questions. Its face and content validity was confirmed by sport management and economics professors and its Cronbach's alpha was 0. 927. SPSS v22 software and Smart-PLS software were used for analysis. The findings of this study indicate that brand awareness (brand associations) is effective in brand choice and tendency to change the chosen brand and helps organizations and sports teams make money by selling tickets and products.

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APA: Copy

Ghorbani Asiabar, Mojtaba, Naderinasab, Mehdi, & RAHCHAMANI, AHMAD. (2019). The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs. JOURNAL OF MARKETING MANAGEMENT, 13(41 ), 33-47. SID. https://sid.ir/paper/218834/en

Vancouver: Copy

Ghorbani Asiabar Mojtaba, Naderinasab Mehdi, RAHCHAMANI AHMAD. The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2019;13(41 ):33-47. Available from: https://sid.ir/paper/218834/en

IEEE: Copy

Mojtaba Ghorbani Asiabar, Mehdi Naderinasab, and AHMAD RAHCHAMANI, “The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs,” JOURNAL OF MARKETING MANAGEMENT, vol. 13, no. 41 , pp. 33–47, 2019, [Online]. Available: https://sid.ir/paper/218834/en

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