THE EFFECTS OF MARKETING MIX ON THE SALE INCREASE OF LIGHT STARTER BATTERIES (CASE STUDY: CITY OF TEHRAN)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HAMDI K.; VAZIFEHDOOST H.; HAJI MOHAMMAD ALI A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2013 | Volume:8 | Issue:18 Page(s): 47-62

Download Full-Text

Persian Verion

View:

1,489

Download:

Cites:

Information Journal Paper

Title

THE EFFECTS OF MARKETING MIX ON THE SALE INCREASE OF LIGHT STARTER BATTERIES (CASE STUDY: CITY OF TEHRAN)

Author(s)

HAMDI K. | VAZIFEHDOOST H. | HAJI MOHAMMAD ALI A. | Issue Writer Certificate

Keywords

MARKETING MIXQ2

PROMOTIONQ2

PLACEQ2

PRODUCTQ2

LIGHT STARTER BATTERYQ2

Abstract

Being able to sell automotive batteries is one of the biggest problems that CEOs and sale managers are facing in the competitive situation in Iranian market. Nowadays Iranian manufacturer are having a decrease in battery sale. In this paper we focus on identifying and prioritizing the factors influencing the sale enhancement i.e. MARKETING MIX variables.In the literature review, we have discussed several models on MARKETING MIX and some practical researches on the effect of MARKETING MIX variables on sales enhancement has been considered.In the end the MARKETING MIX has been selected and variables for each element has been developed which actually depict the research model. To achieve this model an exploratory research was conducted with the help of automotive battery experts.Accordingly, based on research model and the analytical method i.e. AHP, a questionnaire was developed and the survey was conducted using stratified sampling method.Clearly, variables with the highest priority should be considers first. So the first seven priorities are identified as:1. PRODUCT technology, 2. Sale by credit, 3. Discount, 4. Garantee, 5. Extra services to sale rep, 6. Quality, 7. Sale giftsIn the second step, an improvement plan has been developed for each priority, by the help of industry experts. Obviously these plans are completely different because the selected priorities are in different areas of the organization.

Cites

No record.

References

Cite

APA: Copy

HAMDI, K., VAZIFEHDOOST, H., & HAJI MOHAMMAD ALI, A.. (2013). THE EFFECTS OF MARKETING MIX ON THE SALE INCREASE OF LIGHT STARTER BATTERIES (CASE STUDY: CITY OF TEHRAN). JOURNAL OF MARKETING MANAGEMENT, 8(18), 47-62. SID. https://sid.ir/paper/218838/en

Vancouver: Copy

HAMDI K., VAZIFEHDOOST H., HAJI MOHAMMAD ALI A.. THE EFFECTS OF MARKETING MIX ON THE SALE INCREASE OF LIGHT STARTER BATTERIES (CASE STUDY: CITY OF TEHRAN). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2013;8(18):47-62. Available from: https://sid.ir/paper/218838/en

IEEE: Copy

K. HAMDI, H. VAZIFEHDOOST, and A. HAJI MOHAMMAD ALI, “THE EFFECTS OF MARKETING MIX ON THE SALE INCREASE OF LIGHT STARTER BATTERIES (CASE STUDY: CITY OF TEHRAN),” JOURNAL OF MARKETING MANAGEMENT, vol. 8, no. 18, pp. 47–62, 2013, [Online]. Available: https://sid.ir/paper/218838/en

Related Journal Papers