TITLE: THE RELATIONSHIP BETWEEN TRUST AND CONSUMER CONFIDENCE WITH ACCEPTANCE OF RETAIL BRANDS

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BAJLAN ASGHAR; MANSOORI M.; SHAABANIAN R.

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Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2014 | Volume:9 | Issue:23 Page(s): 1-17

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Title

TITLE: THE RELATIONSHIP BETWEEN TRUST AND CONSUMER CONFIDENCE WITH ACCEPTANCE OF RETAIL BRANDS

Author(s)

BAJLAN ASGHAR | MANSOORI M. | SHAABANIAN R. | Issue Writer Certificate

Keywords

PERCEIVED BENEFITSQ2

TRUSTQ2

CONFIDENCEQ2

ATTITUDESQ1

INTENTIONQ1

BRANDQ1

Abstract

Purpose: The purpose of this research is to investigate the relation of TRUST and reliance of consumers with the acceptance of retail detergents BRANDs Methodology: The population of the research consists of all the customers of hacoupian stores of Tehran in the year 1391, 450 people are chosen as the sample and the questioners distributed among these people and of these questioners 390questioners were analyzed. Tools for information collection in questioners were standard and consist of 17 questions the reliability coefficient of this questioner was 0.92 that was calculated by distributing 30 questioners and using Cronbach’s alpha. To analyzing the data and testing hypotheses Spss software is used. Findings: Analyzing the testing hypotheses in this research showed that consumers’ attitude of the retail detergents BRANDs has positive relation with their purchase INTENTION. Our analysis shows that there is linear and direct relationship between the consumers’ attitude of retail detergents BRANDs and their purchase INTENTION. PERCEIVED BENEFITS of retail detergents BRANDs have positive relationship with the consumers’ attitude. Consumers’ TRUST on retail detergents BRANDs has positive relationship with their PERCEIVED BENEFITS. Consumers’ reliance on retail detergents BRANDs has positive relationship with their PERCEIVED BENEFITS.Practical implications: The variables of “trust” and “confidence/pessimism” facilitate a more effective utilisation of the marketing mix with regard to retail BRANDs.Originality/value: The paper provides novel insights into consumer behaviour with regard to detergent retail BRANDs. In particular, the variable of “confidence/pessimism” is especially relevant in the context of the prevailing adverse economic conditions.

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APA: Copy

BAJLAN, ASGHAR, MANSOORI, M., & SHAABANIAN, R.. (2014). TITLE: THE RELATIONSHIP BETWEEN TRUST AND CONSUMER CONFIDENCE WITH ACCEPTANCE OF RETAIL BRANDS. JOURNAL OF MARKETING MANAGEMENT, 9(23), 1-17. SID. https://sid.ir/paper/218871/en

Vancouver: Copy

BAJLAN ASGHAR, MANSOORI M., SHAABANIAN R.. TITLE: THE RELATIONSHIP BETWEEN TRUST AND CONSUMER CONFIDENCE WITH ACCEPTANCE OF RETAIL BRANDS. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2014;9(23):1-17. Available from: https://sid.ir/paper/218871/en

IEEE: Copy

ASGHAR BAJLAN, M. MANSOORI, and R. SHAABANIAN, “TITLE: THE RELATIONSHIP BETWEEN TRUST AND CONSUMER CONFIDENCE WITH ACCEPTANCE OF RETAIL BRANDS,” JOURNAL OF MARKETING MANAGEMENT, vol. 9, no. 23, pp. 1–17, 2014, [Online]. Available: https://sid.ir/paper/218871/en

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