THE EFFECT OF CONSUMER’S RECEIVED VALUE, EFFECTIVENESS AND RISK ON PURCHASE INTENTION OF GREEN PRODUCTS (CASE STUDY: ISLAMIC AZAD UNIVERSITY, SCIENCE AND RESEARCH BRAND STUDENT’S)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

SAMIEI ZAFARGHANDI A.; NAYEBZADEH SH.; DEHGHAN DEHNAVI H.

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2015 | Volume:10 | Issue:27 Page(s): 79-99

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

2,644

Download:

Cites:

Information Journal Paper

Title

THE EFFECT OF CONSUMER’S RECEIVED VALUE, EFFECTIVENESS AND RISK ON PURCHASE INTENTION OF GREEN PRODUCTS (CASE STUDY: ISLAMIC AZAD UNIVERSITY, SCIENCE AND RESEARCH BRAND STUDENT’S)

Author(s)

SAMIEI ZAFARGHANDI A. | NAYEBZADEH SH. | DEHGHAN DEHNAVI H. | Issue Writer Certificate

Keywords

GREEN MARKETINGQ2

CONSCIOUS CONSUMER BUYING BEHAVIOR ECCQ2

EFFICACYQ2

PERCEIVED BY THE CONSUMER PCEQ2

ENVIRONMENTAL CONCERN EC GREEN PERCEIVED VALUEQ2

PERCEIVED RISK GREEN PURCHASE INTENTIONQ1

Abstract

The aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green (organic), The research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population study are student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted. Data analysis was performed using software SPSS, LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as the effectiveness have a positive impact on the intention to buy green (organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green.

Cites

No record.

References

Cite

APA: Copy

SAMIEI ZAFARGHANDI, A., NAYEBZADEH, SH., & DEHGHAN DEHNAVI, H.. (2015). THE EFFECT OF CONSUMER’S RECEIVED VALUE, EFFECTIVENESS AND RISK ON PURCHASE INTENTION OF GREEN PRODUCTS (CASE STUDY: ISLAMIC AZAD UNIVERSITY, SCIENCE AND RESEARCH BRAND STUDENT’S). JOURNAL OF MARKETING MANAGEMENT, 10(27), 79-99. SID. https://sid.ir/paper/218913/en

Vancouver: Copy

SAMIEI ZAFARGHANDI A., NAYEBZADEH SH., DEHGHAN DEHNAVI H.. THE EFFECT OF CONSUMER’S RECEIVED VALUE, EFFECTIVENESS AND RISK ON PURCHASE INTENTION OF GREEN PRODUCTS (CASE STUDY: ISLAMIC AZAD UNIVERSITY, SCIENCE AND RESEARCH BRAND STUDENT’S). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2015;10(27):79-99. Available from: https://sid.ir/paper/218913/en

IEEE: Copy

A. SAMIEI ZAFARGHANDI, SH. NAYEBZADEH, and H. DEHGHAN DEHNAVI, “THE EFFECT OF CONSUMER’S RECEIVED VALUE, EFFECTIVENESS AND RISK ON PURCHASE INTENTION OF GREEN PRODUCTS (CASE STUDY: ISLAMIC AZAD UNIVERSITY, SCIENCE AND RESEARCH BRAND STUDENT’S),” JOURNAL OF MARKETING MANAGEMENT, vol. 10, no. 27, pp. 79–99, 2015, [Online]. Available: https://sid.ir/paper/218913/en

Related Journal Papers