The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azerbaijan Province)

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REZAEE REZA; safarkhani Mahdi; imani Abbas; khalilzade Mohsen

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2016 | Volume:10 | Issue:30 Page(s): 31-44

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Title

The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azerbaijan Province)

Author(s)

REZAEE REZA | safarkhani Mahdi | imani Abbas | khalilzade Mohsen | Issue Writer Certificate

Keywords

international marketing strategiesQ1

Standardization strategyQ2

Adaptive strategyQ1

new product developmentQ1

Export performanceQ2

Abstract

International marketing in the past years great importance to firms and organizations and even governments around the world has found. Recently, entry into foreign markets has played an important role in economic development. The purpose of this study is to investigate the effect of new product development and international marketing strategies on Export performance. This research in terms of purpose is functional and in terms of research is descriptive survey. Statistical society includes manufacturing and export companies of West Azerbaijan and statistical samples 55 companies are manufacturing and export firms of Urmiy. The data were collected in the second half of the 93-94 by the use of census and interview methods. For collecting data, the library and filed methods, also package-response questionnaire and Likert multilevel scale were used, to calculate the reliability of the questionnaire the Cronbach alpha, comprehensive analysis, Kolomogrov-Smimov test, regression, SPSS 21 and Smart PLS were used. The results show that product development and international marketing strategy have significant impact on Export performance. The secondary hypothesis suggests new product development and international marketing strategy have significant effect on Export performance. But international marketing strategy on new product development had no significant effect.

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APA: Copy

REZAEE, REZA, safarkhani, Mahdi, imani, Abbas, & khalilzade, Mohsen. (2016). The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azerbaijan Province). JOURNAL OF MARKETING MANAGEMENT, 10(30 ), 31-44. SID. https://sid.ir/paper/218961/en

Vancouver: Copy

REZAEE REZA, safarkhani Mahdi, imani Abbas, khalilzade Mohsen. The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azerbaijan Province). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2016;10(30 ):31-44. Available from: https://sid.ir/paper/218961/en

IEEE: Copy

REZA REZAEE, Mahdi safarkhani, Abbas imani, and Mohsen khalilzade, “The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azerbaijan Province),” JOURNAL OF MARKETING MANAGEMENT, vol. 10, no. 30 , pp. 31–44, 2016, [Online]. Available: https://sid.ir/paper/218961/en

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