The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products

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Majnonian noshabadi Maryam; SAEEDI HAMID; Chitsaze Shahrzad

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2017 | Volume:12 | Issue:36 Page(s): 21-33

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Information Journal Paper

Title

The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products

Author(s)

Majnonian noshabadi Maryam | SAEEDI HAMID | Chitsaze Shahrzad | Issue Writer Certificate

Keywords

Individual Self-ConceptQ1

Collective Self-ConceptQ1

Sense of nostalgiaQ1

AttitudeQ1

Intention to RecommendQ1

Purchasing IntentQ1

Factorial DesignQ1

Experimental ResearchQ1

Abstract

Objectives: The purpose of this study was to investigate the effect of Individual Self-Concept (collective versus individualist) and nostalgia on the Attitude and intention of recommending and buying consumers of food products. Method: The present study is an applied research method. Due to the fact that the present situation is analyzed, the method used in this research is an Experimental Research and a factor design. This research consists of eight variables, two of which are considered as two variables. The statistical population in this study includes consumers who have experience in consuming clean products. A sample of 157 people was tested and two 132 were tested. A questionnaire was used to collect the information and data needed to examine the research hypotheses. Anova and Tiayyodent tests were used for inferential statistics to examine the hypotheses. Results: Based on the results, all hypotheses were non-evaluative. Limit: The few studies and studies that can be compared with the research are among the most important limitations of the research. Managerial outcomes: It is suggested that marketers have two factors of nostalgia and self-concept for selling their products, and in addition to their health, the health and happiness of others, including their families, will be important to them. Innovation: This research has been conducted in a pilot-based approach that has been dealt with less and has been done in Iran for the first time.

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APA: Copy

Majnonian noshabadi, Maryam, SAEEDI, HAMID, & Chitsaze, Shahrzad. (2017). The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products. JOURNAL OF MARKETING MANAGEMENT, 12(36 ), 21-33. SID. https://sid.ir/paper/218969/en

Vancouver: Copy

Majnonian noshabadi Maryam, SAEEDI HAMID, Chitsaze Shahrzad. The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2017;12(36 ):21-33. Available from: https://sid.ir/paper/218969/en

IEEE: Copy

Maryam Majnonian noshabadi, HAMID SAEEDI, and Shahrzad Chitsaze, “The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products,” JOURNAL OF MARKETING MANAGEMENT, vol. 12, no. 36 , pp. 21–33, 2017, [Online]. Available: https://sid.ir/paper/218969/en

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