INVESTIGATION THE EFFECTS OF CONSUMER SHOPPING VALUE ON SATISFACTION, LOYALTY, WORD OF MOUTH AND SHARE OF PURCHASE

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ABDOLVAND M.A.; JANI M.

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2013 | Volume:7 | Issue:17 Page(s): 1-16

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Title

INVESTIGATION THE EFFECTS OF CONSUMER SHOPPING VALUE ON SATISFACTION, LOYALTY, WORD OF MOUTH AND SHARE OF PURCHASE

Author(s)

ABDOLVAND M.A. | JANI M. | Issue Writer Certificate

Keywords

UTILITARIAN SHOPPING VALUEQ2

HEDONIC SHOPPING VALUEQ2

SATISFACTIONQ2

ATTITUDINAL LOYALTYQ2

SHARE OF PURCHASEQ2

DISCOUNT RETAILINGQ2

Abstract

The purpose of this research is to investigate the effects of consumer shopping value on SATISFACTION, loyalty, word of mouth and SHARE OF PURCHASE. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, SATISFACTION and loyalty in retailing. Further, the majority of extant research has been limited to upscale retail sectors where the role of the salesperson is crucial and long-term relationships are common. In order to extend the findings of previous researches to additional retail sectors, the current study investigates the complex interrelationships between utilitarian and HEDONIC SHOPPING VALUEs and important retail outcomes for discount retailers. Utilitarian and HEDONIC SHOPPING VALUE are found to influence key outcome variables including SATISFACTION, loyalty, word of mouth communication and SHARE OF PURCHASEs in the highly competitive discount retail sector. A total of 400 questionnaires were distributed to customers of Hyper Star DISCOUNT RETAILING in Tehran. Structural equation modeling (S.E.M) with lisrel sofware was used for the data analysis. The result indicated utilitarian and HEDONIC SHOPPING VALUEs have relationship with SATISFACTION and SATISFACTION has effect on loyalty and SHARE OF PURCHASE.

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APA: Copy

ABDOLVAND, M.A., & JANI, M.. (2013). INVESTIGATION THE EFFECTS OF CONSUMER SHOPPING VALUE ON SATISFACTION, LOYALTY, WORD OF MOUTH AND SHARE OF PURCHASE. JOURNAL OF MARKETING MANAGEMENT, 7(17), 1-16. SID. https://sid.ir/paper/219023/en

Vancouver: Copy

ABDOLVAND M.A., JANI M.. INVESTIGATION THE EFFECTS OF CONSUMER SHOPPING VALUE ON SATISFACTION, LOYALTY, WORD OF MOUTH AND SHARE OF PURCHASE. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2013;7(17):1-16. Available from: https://sid.ir/paper/219023/en

IEEE: Copy

M.A. ABDOLVAND, and M. JANI, “INVESTIGATION THE EFFECTS OF CONSUMER SHOPPING VALUE ON SATISFACTION, LOYALTY, WORD OF MOUTH AND SHARE OF PURCHASE,” JOURNAL OF MARKETING MANAGEMENT, vol. 7, no. 17, pp. 1–16, 2013, [Online]. Available: https://sid.ir/paper/219023/en

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