Analysis of the Relationship Between University and Industry from the perspective of Marketing Relationships with Structural Equations Approach

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Journal: PUBLIC MANAGEMENT RESEARCHES Year:2017 | Volume:10 | Issue:36 Page(s): 181-210

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Title

Analysis of the Relationship Between University and Industry from the perspective of Marketing Relationships with Structural Equations Approach

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Keywords

the relationships of university-industryQ2

relation-oriented marketingQ1

national innovation systemQ2

Abstract

Creating and maintaining a relationship between university and industrial organizations leads to the creation of some values for beneficiaries. In this study, the relationship and cooperation of industrial companies and institutions with University of Sistan and Baluchistan is investigated using "relation-oriented marketing" to investigate the affective factors on establishing a relationship between university and the organizations that work on graduate students' internship. The statistical population includes the companies that have been working with the University of Sistan and Balochistan. In this company, 175 managers and associates and employees of related sections were identified. The sample size was calculated as 120 subjects using Cochran formula. The data were collected via researcher-made questionnaire and analyzed through PLS analysis. Eventually, a model of structural equation was developed and examined. The findings of the study suggest that communications is the basis of establishing a relationship and has a positive effect on the level of satisfaction of the relationship, trust and functional oppositions. Also, it was determined that trust and commitment, the level of cooperation with companies and universities; increase the level of companies' cooperation's with universities...

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APA: Copy

. (2017). Analysis of the Relationship Between University and Industry from the perspective of Marketing Relationships with Structural Equations Approach. PUBLIC MANAGEMENT RESEARCHES, 10(36 ), 181-210. SID. https://sid.ir/paper/222144/en

Vancouver: Copy

. Analysis of the Relationship Between University and Industry from the perspective of Marketing Relationships with Structural Equations Approach. PUBLIC MANAGEMENT RESEARCHES[Internet]. 2017;10(36 ):181-210. Available from: https://sid.ir/paper/222144/en

IEEE: Copy

, “Analysis of the Relationship Between University and Industry from the perspective of Marketing Relationships with Structural Equations Approach,” PUBLIC MANAGEMENT RESEARCHES, vol. 10, no. 36 , pp. 181–210, 2017, [Online]. Available: https://sid.ir/paper/222144/en

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