The Impact of Store Atmosphere on Customers Purchase Intention of Sport Products

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Boroumand Mohammad Reza; Hoseini Seyed Emad; Afrouzeh Ali

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Sport Physiology and Management Investigations Year:2019 | Volume:11 | Issue:3 Page(s): 59-69

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Information Journal Paper

Title

The Impact of Store Atmosphere on Customers Purchase Intention of Sport Products

Author(s)

Boroumand Mohammad Reza | Hoseini Seyed Emad | Afrouzeh Ali | Issue Writer Certificate

Keywords

ColorQ1

Customers of Sport ProductsQ1

LayoutQ2

MusicQ1

Purchase IntentionQ1

Store AtmosphereQ1

TemperatureQ2

Abstract

The aim of this study was to investigate the impact of Store Atmosphere on Customer's Purchase Intention of Sport Products. The research method of this study was descriptive correlation and it was applied in terms of the aims. The research population included of all Customers of Sport Products. The Sample size determined 200 customers and research questionnaire was distributed between them purposefully. A researcher-made questionnaire was used which it’ s validity and reliability was confirmed. In order to statistical analysis, descriptive statistic and structural equation modeling was used in Amos. The results showed that all aspects of Store Atmosphere including; cleanliness, Music, Color, light, Layout and Temperature had significant effect on Customers Purchase Intention of Sport Products. It is recommended to Sport Products retailers; Store Atmosphere integrated with nature of Sport Products to influence the customers and enhance the Purchase Intention.

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APA: Copy

Boroumand, Mohammad Reza, Hoseini, Seyed Emad, & Afrouzeh, Ali. (2019). The Impact of Store Atmosphere on Customers Purchase Intention of Sport Products. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, 11(3 ), 59-69. SID. https://sid.ir/paper/222243/en

Vancouver: Copy

Boroumand Mohammad Reza, Hoseini Seyed Emad, Afrouzeh Ali. The Impact of Store Atmosphere on Customers Purchase Intention of Sport Products. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS[Internet]. 2019;11(3 ):59-69. Available from: https://sid.ir/paper/222243/en

IEEE: Copy

Mohammad Reza Boroumand, Seyed Emad Hoseini, and Ali Afrouzeh, “The Impact of Store Atmosphere on Customers Purchase Intention of Sport Products,” SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, vol. 11, no. 3 , pp. 59–69, 2019, [Online]. Available: https://sid.ir/paper/222243/en

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