The Effect of Perceived Quality Factors on Customers' Behavioral Intention Due to Brand Trust (Case Study: Iranian Automobile-making Companies)

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AHMADI SEYED ALI AKBAR; Asgari Dehabadi Hamid Reza; DARVISH HASAN

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Journal: MAJLIS & RAHBORD Year:2017 | Volume:24 | Issue:89 Page(s): 249-268

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Title

The Effect of Perceived Quality Factors on Customers' Behavioral Intention Due to Brand Trust (Case Study: Iranian Automobile-making Companies)

Author(s)

AHMADI SEYED ALI AKBAR | Asgari Dehabadi Hamid Reza | DARVISH HASAN | Issue Writer Certificate

Keywords

Merchandise QualityQ1

Service QualityQ2

TrustQ2

Behavioral IntentionQ1

Iranian Automobile-Making CompaniesQ1

Abstract

Most of authors have emphasized on the importance of Trust for reaching organizational success. Organizations need to know how Trust-making acts as an interactive process and what effects do policies and activities of organization have on the level of customers' Trust. This is a demonstrated fact that building Trust in customers is an excellent way for improving profit. This study aims to survey the quality factors shaping the customer Trust to Iranian Automobile-Making Companies, since scholars on management believe that the quality of products and services has significant effect on customer's Trust. Needed data in this study have been gathered by using researcher-designed questionnaires. These questionnaires are distributed among the customers of Iranian Automobile-Making Companies in Tehran. In order to evaluate and test hypotheses, Confirmative factor analysis and SEM have been used. In the end, all of hypotheses were accepted. This study has some practical implications for issue areas such as Service Quality, satisfaction, Trust and loyalty of customers.

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APA: Copy

AHMADI, SEYED ALI AKBAR, Asgari Dehabadi, Hamid Reza, & DARVISH, HASAN. (2017). The Effect of Perceived Quality Factors on Customers' Behavioral Intention Due to Brand Trust (Case Study: Iranian Automobile-making Companies). MAJLIS & RAHBORD, 24(89 ), 249-268. SID. https://sid.ir/paper/224778/en

Vancouver: Copy

AHMADI SEYED ALI AKBAR, Asgari Dehabadi Hamid Reza, DARVISH HASAN. The Effect of Perceived Quality Factors on Customers' Behavioral Intention Due to Brand Trust (Case Study: Iranian Automobile-making Companies). MAJLIS & RAHBORD[Internet]. 2017;24(89 ):249-268. Available from: https://sid.ir/paper/224778/en

IEEE: Copy

SEYED ALI AKBAR AHMADI, Hamid Reza Asgari Dehabadi, and HASAN DARVISH, “The Effect of Perceived Quality Factors on Customers' Behavioral Intention Due to Brand Trust (Case Study: Iranian Automobile-making Companies),” MAJLIS & RAHBORD, vol. 24, no. 89 , pp. 249–268, 2017, [Online]. Available: https://sid.ir/paper/224778/en

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