THE ROLE OF BRAND'S VALUE CREATION IN SUPPLIER AND RESELLER STRATEGIC RELATIONSHIP

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AMINI MOHAMMAD TAGHI; AHMADINEJAD MOSTAFA; REZAEI MEHDI

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Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2011 | Volume:2 | Issue:5 Page(s): 111-129

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Title

THE ROLE OF BRAND'S VALUE CREATION IN SUPPLIER AND RESELLER STRATEGIC RELATIONSHIP

Author(s)

AMINI MOHAMMAD TAGHI | AHMADINEJAD MOSTAFA | REZAEI MEHDI | Issue Writer Certificate

Keywords

ESELLERQ2

TRATEGIC RELATIONSHIPQ2

ALUEQ2

BRAND PERFORMANCEQ2

TRUST AND COMMITMENT TO BRANDQ2

Abstract

The purpose of this study is reviews the role of brand value creation in strategic and long term relationships of supplier and rESELLER as key elements of network business. In the current competitive maintain and promote the long term and strategic relationships between elements of distribution channels and supply has become a source of competitive advantage. On the other hand, brand is valuable resource for members of distribution channels. This study investigates the factors of affecting on rESELLER satisfaction support provider, brand equity and e pected customer and outcomes of rESELLER satisfaction perceived BRAND PERFORMANCE, trust and commitment to supplier . A total of supermarket's seller surveys were collected and these were analyzed using partial least squares P . Findings show that supplier support and customers e pectation have significant affect on rESELLER satisfaction. And perceived of BRAND PERFORMANCE and rESELLER commitment to brand its outcome of rESELLER satisfaction.

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APA: Copy

AMINI, MOHAMMAD TAGHI, AHMADINEJAD, MOSTAFA, & REZAEI, MEHDI. (2011). THE ROLE OF BRAND'S VALUE CREATION IN SUPPLIER AND RESELLER STRATEGIC RELATIONSHIP. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 2(5), 111-129. SID. https://sid.ir/paper/181651/en

Vancouver: Copy

AMINI MOHAMMAD TAGHI, AHMADINEJAD MOSTAFA, REZAEI MEHDI. THE ROLE OF BRAND'S VALUE CREATION IN SUPPLIER AND RESELLER STRATEGIC RELATIONSHIP. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2011;2(5):111-129. Available from: https://sid.ir/paper/181651/en

IEEE: Copy

MOHAMMAD TAGHI AMINI, MOSTAFA AHMADINEJAD, and MEHDI REZAEI, “THE ROLE OF BRAND'S VALUE CREATION IN SUPPLIER AND RESELLER STRATEGIC RELATIONSHIP,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 2, no. 5, pp. 111–129, 2011, [Online]. Available: https://sid.ir/paper/181651/en

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