Investigating Factors Influencing on Export Relationship Continuity of Iranian Companies of Medicine Exporter

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ATAEI S.; TAGHIPOURIAN M.J.

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Paper Information

Journal: Journal of Healthcare Management Research Year:2019 | Volume:10 | Issue:2 Page(s): 35-47

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Information Journal Paper

Title

Investigating Factors Influencing on Export Relationship Continuity of Iranian Companies of Medicine Exporter

Author(s)

ATAEI S. | TAGHIPOURIAN M.J. | Issue Writer Certificate

Keywords

Strategic OrientationQ1

Satisfaction from ExportQ1

Strategic PerformanceQ1

Financial PerformanceQ2

Export Relationship qualityQ1

Abstract

Introduction: Despite Iran's capability in the field of medicine, a small share of the international market holds and given the importance of exports in a country's economy, the purpose of this study was to investigate affect Factors on Export Relationship Continuity of Iranian companies of medicine exporter Such as Strategic Orientation, export performance, satisfaction of exports and export quality relationship Methods: Based on the three models of Scalorad, 2015, Liu and Fu, 2011 and Theodeso et al., 2012, gathered the views of managers and experts in the business of pharmaceutical companies. A total of 202 questionnaires were collected for analysis. Validity test was used for confirmatory factor analysis and AVE, and for reliability of Cronbach's alpha and combined reliability, the results confirm confirmation. Results: The study by using SEM via Smart PLS software showed that the effect of relationship quality on export financial (0/166). Among the highest impacts, exporters' satisfaction on the expectation of continuity of import-export relationship was 0. 174, while the lowest impact had a Strategic Orientation on export Financial Performance with 0. 085. Conclusion: the study shown Strategic Orientation through export performance (financial-strategic) and export satisfaction affect the expectation of continuity of relationship in Iranian companies of medicine exporter. These results can be of great help to industry executives in the development of exports.

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APA: Copy

ATAEI, S., & TAGHIPOURIAN, M.J.. (2019). Investigating Factors Influencing on Export Relationship Continuity of Iranian Companies of Medicine Exporter. JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM), 10(2 ), 35-47. SID. https://sid.ir/paper/232383/en

Vancouver: Copy

ATAEI S., TAGHIPOURIAN M.J.. Investigating Factors Influencing on Export Relationship Continuity of Iranian Companies of Medicine Exporter. JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM)[Internet]. 2019;10(2 ):35-47. Available from: https://sid.ir/paper/232383/en

IEEE: Copy

S. ATAEI, and M.J. TAGHIPOURIAN, “Investigating Factors Influencing on Export Relationship Continuity of Iranian Companies of Medicine Exporter,” JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM), vol. 10, no. 2 , pp. 35–47, 2019, [Online]. Available: https://sid.ir/paper/232383/en

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