TESTING A THEORETICAL MODEL OF FACTORS AFFECTING ATTENDANCE IN SPECTATORS OF SOCCER'S IN IRAN

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NEMATI N.; TOJARI F.; ZAREEI A.; ASHRAF GANJUYI F.

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Journal: SPORT MANAGEMENT REVIEW Year:2012 | Volume:4 | Issue:13 Page(s): 107-122

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Title

TESTING A THEORETICAL MODEL OF FACTORS AFFECTING ATTENDANCE IN SPECTATORS OF SOCCER'S IN IRAN

Author(s)

NEMATI N. | TOJARI F. | ZAREEI A. | ASHRAF GANJUYI F. | Issue Writer Certificate

Keywords

SPECTATORQ2

SOCCERQ2

STRUCTURE EQUATION MODELINGQ1

Abstract

The purpose of this study was to examine factors affecting SPECTATOR's attendance in Iranian SOCCER Premier league matches. 1500 SPECTATORs over 15 years old were randomly selected with proportional allocation. They completed the questionnaire which was made by the researcher. The result from STRUCTURE EQUATION MODELING (SEM) indicated that economic factor (ticket price, parking cost, transportation and nutrition cost), Attractiveness factor (star players, playing attractive, support of team, team match results and result being unpredictable), planning factor (careful planning, game time and location, weekend game, weather condition and parking availability) have significant correlation with the attend desire of SPECTATORs (p<0.01). But incentive factor (entertainment, prizes and gifts, media and advertising) don't have significant correlation with a tendency to attend (p>0.01).

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APA: Copy

NEMATI, N., TOJARI, F., ZAREEI, A., & ASHRAF GANJUYI, F.. (2012). TESTING A THEORETICAL MODEL OF FACTORS AFFECTING ATTENDANCE IN SPECTATORS OF SOCCER'S IN IRAN. SPORT MANAGEMENT REVIEW, 4(13), 107-122. SID. https://sid.ir/paper/234413/en

Vancouver: Copy

NEMATI N., TOJARI F., ZAREEI A., ASHRAF GANJUYI F.. TESTING A THEORETICAL MODEL OF FACTORS AFFECTING ATTENDANCE IN SPECTATORS OF SOCCER'S IN IRAN. SPORT MANAGEMENT REVIEW[Internet]. 2012;4(13):107-122. Available from: https://sid.ir/paper/234413/en

IEEE: Copy

N. NEMATI, F. TOJARI, A. ZAREEI, and F. ASHRAF GANJUYI, “TESTING A THEORETICAL MODEL OF FACTORS AFFECTING ATTENDANCE IN SPECTATORS OF SOCCER'S IN IRAN,” SPORT MANAGEMENT REVIEW, vol. 4, no. 13, pp. 107–122, 2012, [Online]. Available: https://sid.ir/paper/234413/en

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