PRIORITIZING INTERACTIVE COMPONENTS INFLUENCING FANS' REVISITING WEBSITES OF IRAN SELECTED FOOTBALL PREMIER LEAGUE CLUBS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HEIDARI LEILA; SHARIFIAN ESMAEIL

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Sport Management Journal Year:2015 | Volume:7 | Issue:3 Page(s): 471-485

Download Full-Text

Persian Verion

View:

1,151

Download:

Cites:

Information Journal Paper

Title

PRIORITIZING INTERACTIVE COMPONENTS INFLUENCING FANS' REVISITING WEBSITES OF IRAN SELECTED FOOTBALL PREMIER LEAGUE CLUBS

Author(s)

HEIDARI LEILA | SHARIFIAN ESMAEIL | Issue Writer Certificate

Keywords

FANSQ2

FOOTBALL CLUBSQ1

INTERACTIVE COMPONENTSQ2

IRANQ1

WEBSITEQ1

Abstract

This study aimed at prioritizing INTERACTIVE COMPONENTS affecting FANS' revisiting the WEBSITEs of IRAN selected football premier league clubs. The research method was survey and data were gathered through internet. The statistical population consisted of those FANS who were the members of WEBSITEs of Esteghlal, Perspolis, Tractorsazi, Damash and Sepahan clubs (N=26000) in March and April, 2012. 325 FANS participated in this study as the statistical sample. A researcher-made questionnaire was used to collect data. The face and content validity of the questionnaire was confirmed by sport management experts' viewpoints and the internal reliability was assessed by Cronbach's alpha a=0.9. One sample t test and ANOV A with repeated measures and Bonferroni post hoc test were used to analyze the data (P<0.05). Findings showed that all four INTERACTIVE COMPONENTS had a significant effect on FANS' revisiting the WEBSITEs of these clubs and there was a significant difference among these INTERACTIVE COMPONENTS. The prioritization of the INTERACTIVE COMPONENTS showed that 1. opportunities to interact with managers or coaches, players and other FANS in WEBSITEs, 2. information feeds, 3. customization of homepages and emails, 4. special promotions tools respectively had the most effect on FANS' revisiting the WEBSITEs. It can be stated that understanding the needs of loyal FANS is the key to the success of web sites of FOOTBALL CLUBS.

Cites

No record.

References

Cite

APA: Copy

HEIDARI, LEILA, & SHARIFIAN, ESMAEIL. (2015). PRIORITIZING INTERACTIVE COMPONENTS INFLUENCING FANS' REVISITING WEBSITES OF IRAN SELECTED FOOTBALL PREMIER LEAGUE CLUBS. SPORT MANAGEMENT (HARAKAT), 7(3), 471-485. SID. https://sid.ir/paper/159323/en

Vancouver: Copy

HEIDARI LEILA, SHARIFIAN ESMAEIL. PRIORITIZING INTERACTIVE COMPONENTS INFLUENCING FANS' REVISITING WEBSITES OF IRAN SELECTED FOOTBALL PREMIER LEAGUE CLUBS. SPORT MANAGEMENT (HARAKAT)[Internet]. 2015;7(3):471-485. Available from: https://sid.ir/paper/159323/en

IEEE: Copy

LEILA HEIDARI, and ESMAEIL SHARIFIAN, “PRIORITIZING INTERACTIVE COMPONENTS INFLUENCING FANS' REVISITING WEBSITES OF IRAN SELECTED FOOTBALL PREMIER LEAGUE CLUBS,” SPORT MANAGEMENT (HARAKAT), vol. 7, no. 3, pp. 471–485, 2015, [Online]. Available: https://sid.ir/paper/159323/en

Related Journal Papers