AN INVESTIGATION INTO THE WAYS OF SPONSOR'S ATTRACTION TO IRAN PROFESSIONAL FOOTBALL

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AZADAN M.; ASKARIAN F.; RAMEZANINEJAD R.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: SPORT MANAGEMENT REVIEW Year:2012 | Volume:4 | Issue:13 Page(s): 123-136

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Information Journal Paper

Title

AN INVESTIGATION INTO THE WAYS OF SPONSOR'S ATTRACTION TO IRAN PROFESSIONAL FOOTBALL

Author(s)

AZADAN M. | ASKARIAN F. | RAMEZANINEJAD R. | Issue Writer Certificate

Keywords

IRAN PROFESSIONAL FOOTBALLQ2

SPONSORSQ2

PROPOSED WAY OF ATTRACTIONQ2

Abstract

The purpose of this study is to propose suitable ways for sponsor's attraction to IRAN PROFESSIONAL FOOTBALL. The survey research design was used with a sample size of I 16 broken down to 18 club managers, 40 sports management experts, 40 marketing experts, and 18 sponsor managers. Investigator-made questionnaire was used for data collection, where its face and content validity was confirmed by sports management and marketing instructors and its reliability was estimated 0.84 through Cronbach's alpha method. The results of factor analysis of data indicated the following six factors as proposed ways for sponsor's attraction to IRAN PROFESSIONAL FOOTBALL: 1.Structural and managerial factor, 2.advel1ising opportunities, 3. encouraging decisions, 4.Providing situation for professionalizing, 5.mass media, and 6.Privatization of mass media.

Cites

الگوسازی عوامل درون سازمانی موثر بر جذب حامیان مالی در ورزش کشتی کشور

References

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APA: Copy

AZADAN, M., ASKARIAN, F., & RAMEZANINEJAD, R.. (2012). AN INVESTIGATION INTO THE WAYS OF SPONSOR'S ATTRACTION TO IRAN PROFESSIONAL FOOTBALL. SPORT MANAGEMENT REVIEW, 4(13), 123-136. SID. https://sid.ir/paper/234418/en

Vancouver: Copy

AZADAN M., ASKARIAN F., RAMEZANINEJAD R.. AN INVESTIGATION INTO THE WAYS OF SPONSOR'S ATTRACTION TO IRAN PROFESSIONAL FOOTBALL. SPORT MANAGEMENT REVIEW[Internet]. 2012;4(13):123-136. Available from: https://sid.ir/paper/234418/en

IEEE: Copy

M. AZADAN, F. ASKARIAN, and R. RAMEZANINEJAD, “AN INVESTIGATION INTO THE WAYS OF SPONSOR'S ATTRACTION TO IRAN PROFESSIONAL FOOTBALL,” SPORT MANAGEMENT REVIEW, vol. 4, no. 13, pp. 123–136, 2012, [Online]. Available: https://sid.ir/paper/234418/en

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