IDENTIFY AND IMPROVING THE COMPANY'S CUSTOMER RELATIONSHIP MANAGEMENT CHANNELS

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SALEHI SADAGHIYANI JAMSHID; AKHAVAN KHARAZIAN MARYAM; SOBHANIFARD YASSER

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2010 | Volume:1 | Issue:4 Page(s): 69-105

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Title

IDENTIFY AND IMPROVING THE COMPANY'S CUSTOMER RELATIONSHIP MANAGEMENT CHANNELS

Author(s)

SALEHI SADAGHIYANI JAMSHID | AKHAVAN KHARAZIAN MARYAM | SOBHANIFARD YASSER | Issue Writer Certificate

Keywords

CUSTOMER RELATIONSHIP MANAGEMENT – INFORMATION TECHNOLOGY PHARMACEUTICAL COMPANIESQ3

Abstract

The rapid development of information technology and communications and information clarity in price recognition and merchandise specifications using modern tools has intensified commercial rivalry between organizations in attracting and preserving customers as the main source of competitive advantages in the new age, and with this a new concept titled Customer Relationship Management (CRM) has emerged. In this research the development has been traced. For the prior means, after reciting concepts and extending topics in relation to CRM, the introduced frameworks in modern organizations are considered and the common sections between them are extracted in the three following domains: Processes, technology, and Human Issues; And through detection – based interviews with experts, specialists and critics a questionnaire is developed. Based on the experts' opinions regarding the current state and the desirable state of CRM, the gap between these two states has been specified to obtain the priority of actions for investment in the proposed CRM frameworks' structuring (building) factors; and finally, using key attributes in CRM framework implementation in modern corporations and with the help of an action priority guide for preparing the pharmaceutical corporation to start investment and provide service, the final framework of a pharmaceutical corporations' CRM has been presented.

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APA: Copy

SALEHI SADAGHIYANI, JAMSHID, AKHAVAN KHARAZIAN, MARYAM, & SOBHANIFARD, YASSER. (2010). IDENTIFY AND IMPROVING THE COMPANY'S CUSTOMER RELATIONSHIP MANAGEMENT CHANNELS. JOURNAL OF BUSINESS MANAGEMENT, 1(4), 69-105. SID. https://sid.ir/paper/237799/en

Vancouver: Copy

SALEHI SADAGHIYANI JAMSHID, AKHAVAN KHARAZIAN MARYAM, SOBHANIFARD YASSER. IDENTIFY AND IMPROVING THE COMPANY'S CUSTOMER RELATIONSHIP MANAGEMENT CHANNELS. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2010;1(4):69-105. Available from: https://sid.ir/paper/237799/en

IEEE: Copy

JAMSHID SALEHI SADAGHIYANI, MARYAM AKHAVAN KHARAZIAN, and YASSER SOBHANIFARD, “IDENTIFY AND IMPROVING THE COMPANY'S CUSTOMER RELATIONSHIP MANAGEMENT CHANNELS,” JOURNAL OF BUSINESS MANAGEMENT, vol. 1, no. 4, pp. 69–105, 2010, [Online]. Available: https://sid.ir/paper/237799/en

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