Effect of Personality Dimensions on Feeling, Trust and Attractiveness of Employer Brand

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Rahmani Naser; EBRAHIMPOUR HABIB; ASGARNEZHAD NOURI BAGHER; HASSANZADEH MOHAMMAD

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Paper Information

Journal: ORGANIZATIONAL BEHAVIOR STUDIES QUARTERLY Year:2019 | Volume:7 | Issue:4 (28) Page(s): 245-280

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Information Journal Paper

Title

Effect of Personality Dimensions on Feeling, Trust and Attractiveness of Employer Brand

Author(s)

Rahmani Naser | EBRAHIMPOUR HABIB | ASGARNEZHAD NOURI BAGHER | HASSANZADEH MOHAMMAD | Issue Writer Certificate

Keywords

Employer BrandQ1

Employer Brand PersonalityQ1

Employer Brand FeelingQ1

Employer Brand TrustQ2

Employer Brand AttractivenessQ1

Abstract

The purpose of this research is to investigate the effect of personality dimensions on the feeling, trust and attractiveness of the Employer Brand. The population includes 13000 students of University of Mohaghegh Ardebil and 147 employees of the Oil & Natural Gas Company in Ardabil. Accordingly 410 people were selected using convenience sampling method on the basis of Krejcie and Morgan table. This research is an applied study in terms of purpose and it is a descriptive-survey research in terms of data collection. Employer Brand personality dimensions were measured by Lewins et al. (2005) model, feel and trust of Employer Brand were measured by Chowdory and Holbrooke (2001) and Braucos (2009) models, Employer Brand attractiveness was measured through Rampl and Kinging (2012) model. Data analysis was performed using structural equation modeling method with partial least squares approach and Smart PLS2 software. The results showed that there is a positive relationship between personality dimensions and feeling and trust in the Employer Brand. Also, a positive relationship was found between feel and trust with attractiveness of Employer Brand. Moreover, the type of population (employees or students) affect the relationship between personality traits and feeling and trust in the Employer Brand, but there was no significant difference in relationship between feeling and trust and attractiveness in the Employer Brand.

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APA: Copy

Rahmani, Naser, EBRAHIMPOUR, HABIB, ASGARNEZHAD NOURI, BAGHER, & HASSANZADEH, MOHAMMAD. (2019). Effect of Personality Dimensions on Feeling, Trust and Attractiveness of Employer Brand. ORGANIZATIONAL BEHAVIOR STUDIES QUARTERLY, 7(4 (28) ), 245-280. SID. https://sid.ir/paper/245494/en

Vancouver: Copy

Rahmani Naser, EBRAHIMPOUR HABIB, ASGARNEZHAD NOURI BAGHER, HASSANZADEH MOHAMMAD. Effect of Personality Dimensions on Feeling, Trust and Attractiveness of Employer Brand. ORGANIZATIONAL BEHAVIOR STUDIES QUARTERLY[Internet]. 2019;7(4 (28) ):245-280. Available from: https://sid.ir/paper/245494/en

IEEE: Copy

Naser Rahmani, HABIB EBRAHIMPOUR, BAGHER ASGARNEZHAD NOURI, and MOHAMMAD HASSANZADEH, “Effect of Personality Dimensions on Feeling, Trust and Attractiveness of Employer Brand,” ORGANIZATIONAL BEHAVIOR STUDIES QUARTERLY, vol. 7, no. 4 (28) , pp. 245–280, 2019, [Online]. Available: https://sid.ir/paper/245494/en

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