THE IMPACT OF EMPLOYER BRAND ATTRACTIVENESS ON TALENT'S INTENTION TO RECRUITMENT (THE CASE OF SUBORDINATE COMPANIES OF OIL MINISTRY)

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ALIZADE SANI MOHSEN; NEJAT SOHEIL

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2016 | Volume:8 | Issue:1 Page(s): 205-228

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Information Journal Paper

Title

THE IMPACT OF EMPLOYER BRAND ATTRACTIVENESS ON TALENT'S INTENTION TO RECRUITMENT (THE CASE OF SUBORDINATE COMPANIES OF OIL MINISTRY)

Author(s)

ALIZADE SANI MOHSEN | NEJAT SOHEIL | Issue Writer Certificate

Keywords

EMPLOYER BRANDINGQ1

EMPLOYER BRAND ATTRACTIVENESSQ1

CORPORATE REPUTATIONQ1

TALENTQ1

OIL MINISTRYQ2

Abstract

Their challenge finding skilled workforce led to the competition to attract TALENTed employees. This study examined the impact of EMPLOYER BRANDING on intention of TALENTs to apply for a job. The Statistical population was engineering students in final semester in three top universities (Tehran University, Sharif University of Technology, and Amirkabir University of Technology). Data was collected by questionnaire from 267 students through the Stratified sampling in 2015. The results indicate that EMPLOYER BRAND ATTRACTIVENESS had direct positive effect (0.175) and indirect positive effect (0.229) by CORPORATE REPUTATION on intention of TALENTs to apply for a job. Also, from the perspective of students, value in innovation, development, social, application and economic had the greatest gaps in EMPLOYER BRANDING for subordinate companies of OIL MINISTRY.

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APA: Copy

ALIZADE SANI, MOHSEN, & NEJAT, SOHEIL. (2016). THE IMPACT OF EMPLOYER BRAND ATTRACTIVENESS ON TALENT'S INTENTION TO RECRUITMENT (THE CASE OF SUBORDINATE COMPANIES OF OIL MINISTRY). JOURNAL OF BUSINESS MANAGEMENT, 8(1 ), 205-228. SID. https://sid.ir/paper/140099/en

Vancouver: Copy

ALIZADE SANI MOHSEN, NEJAT SOHEIL. THE IMPACT OF EMPLOYER BRAND ATTRACTIVENESS ON TALENT'S INTENTION TO RECRUITMENT (THE CASE OF SUBORDINATE COMPANIES OF OIL MINISTRY). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2016;8(1 ):205-228. Available from: https://sid.ir/paper/140099/en

IEEE: Copy

MOHSEN ALIZADE SANI, and SOHEIL NEJAT, “THE IMPACT OF EMPLOYER BRAND ATTRACTIVENESS ON TALENT'S INTENTION TO RECRUITMENT (THE CASE OF SUBORDINATE COMPANIES OF OIL MINISTRY),” JOURNAL OF BUSINESS MANAGEMENT, vol. 8, no. 1 , pp. 205–228, 2016, [Online]. Available: https://sid.ir/paper/140099/en

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