The Impact of corporate citizenship on employer brand attractiveness and employer brand loyalty

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

KORDNAEIJ ASADOLLAH; NEJAT SOHEIL

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH Year:2018 | Volume:8 | Issue:2 Page(s): 113-133

Download Full-Text

Persian Verion

View:

559

Download:

Cites:

Information Journal Paper

Title

The Impact of corporate citizenship on employer brand attractiveness and employer brand loyalty

Author(s)

KORDNAEIJ ASADOLLAH | NEJAT SOHEIL | Issue Writer Certificate

Keywords

Corporate CitizenshipQ1

Employer BrandQ1

Employer Brand AttractivenessQ1

Employee LoyaltyQ1

Abstract

Today, attract, retain, and build loyalty in skilled staff is difficult. There are several ways to create brand loyalty in employees' organization or company that can be pointed to Corporate Citizenship and attractive Employer Brand. This study examined the impact of Corporate Citizenship on Employer Brand attractiveness and Employer Brand loyalty. The Statistical population was faculty members of University of Mazandaran that their numbers are 350 people. After stratified random sampling, 210 valid questionnaires were collected and data were analyzed through SPSS 22 and LISREL8. 8 software. By calculating Cronbach's alpha coefficient of questionnaire reliability and validity through first-order and second-order confirmatory factor analysis were examined. The research hypotheses were tested through path analysis. The results showed that Corporate Citizenship has a positive and significant effect on Employer Brand attractiveness (β = 0/44; t= 4/98) and Employer Brand loyalty (β = 0/51; t= 5/59). Also, Employer Brand attractiveness has a positive and significant effect on Employer Brand loyalty (β = 0/39; t= 4/12). Finally, according to the results, recommendations were presented to organizations and companies. . .

Cites

No record.

References

No record.

Cite

APA: Copy

KORDNAEIJ, ASADOLLAH, & NEJAT, SOHEIL. (2018). The Impact of corporate citizenship on employer brand attractiveness and employer brand loyalty. ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH, 8(2 ), 113-133. SID. https://sid.ir/paper/372364/en

Vancouver: Copy

KORDNAEIJ ASADOLLAH, NEJAT SOHEIL. The Impact of corporate citizenship on employer brand attractiveness and employer brand loyalty. ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH[Internet]. 2018;8(2 ):113-133. Available from: https://sid.ir/paper/372364/en

IEEE: Copy

ASADOLLAH KORDNAEIJ, and SOHEIL NEJAT, “The Impact of corporate citizenship on employer brand attractiveness and employer brand loyalty,” ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH, vol. 8, no. 2 , pp. 113–133, 2018, [Online]. Available: https://sid.ir/paper/372364/en

Related Journal Papers