STUDY OF THE INTERACTION QUALITY AND PERCEIVED VALUE ROLE ON BEHAVIORAL INTENTIONS

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MEMARI ZH.; ASGHARI JAFARABADI M.; SEIFI SALMI T.

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Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2014 | Volume:2 | Issue:2 (3) Page(s): 91-121

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Information Journal Paper

Title

STUDY OF THE INTERACTION QUALITY AND PERCEIVED VALUE ROLE ON BEHAVIORAL INTENTIONS

Author(s)

MEMARI ZH. | ASGHARI JAFARABADI M. | SEIFI SALMI T. | Issue Writer Certificate

Keywords

SERVICE SCAPEQ2

BEHAVIORAL INTENTIONQ2

SPORTS SERVICESQ2

Abstract

Objective: The purpose of this study was to investigate the role of interaction quality and perceived value on BEHAVIORAL INTENTIONs of customers.Methodology: The method of the research was descriptive survey conducted. The sample consisted of 177 users of the services offered by the gas company in years of 1391. The research’s tool built was a researche -made questionnaire with 72 questions. Cronbach’s alpha reliability test was up to 0/70 (P<0.01).Results: In the proposed model, physical quality (IF: 00.0), interaction quality (IF: 0.37) and quality outcome (IF: 0.54) introduced as independent factors. These factors through service quality (IF: 1.04) on percieved value on hmage (IF: 0.01), and satisfaction (IF: 0.43). Also, value contributed on satisfaction (IF: 0.62) and satisfaction (IF: 0.97) and image (IF: 0.07) contributed to BEHAVIORAL INTENTIONs. Physical quality has no significant relation with service quality, but had high relation with interaction quality (R: 0.877) and outcome (R: 0.792).Conclusion: The research model have goodness of fit indices. The model considering to quality, value, customer satisfaction and expectations were the most important. Also, sufficient attention to the image, and demographic charecteristics should be considered.

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APA: Copy

MEMARI, ZH., ASGHARI JAFARABADI, M., & SEIFI SALMI, T.. (2014). STUDY OF THE INTERACTION QUALITY AND PERCEIVED VALUE ROLE ON BEHAVIORAL INTENTIONS. SPORT MANAGEMENT AND DEVELOPMENT, 2(2 (3)), 91-121. SID. https://sid.ir/paper/252152/en

Vancouver: Copy

MEMARI ZH., ASGHARI JAFARABADI M., SEIFI SALMI T.. STUDY OF THE INTERACTION QUALITY AND PERCEIVED VALUE ROLE ON BEHAVIORAL INTENTIONS. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2014;2(2 (3)):91-121. Available from: https://sid.ir/paper/252152/en

IEEE: Copy

ZH. MEMARI, M. ASGHARI JAFARABADI, and T. SEIFI SALMI, “STUDY OF THE INTERACTION QUALITY AND PERCEIVED VALUE ROLE ON BEHAVIORAL INTENTIONS,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 2, no. 2 (3), pp. 91–121, 2014, [Online]. Available: https://sid.ir/paper/252152/en

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