DESIGNING CORPORATE IDENTITY MANAGEMENT MODEL IN IRAN PREMIER LEAGUE FOOTBALL CLUBS

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MOHAMMADI REZGAR; GOUDARZI MAHMOOD; SAJJADI SEYED NASROLLAH; JALALI FARAHANI MAJID

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Paper Information

Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2017 | Volume:4 | Issue:15 Page(s): 9-21

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Title

DESIGNING CORPORATE IDENTITY MANAGEMENT MODEL IN IRAN PREMIER LEAGUE FOOTBALL CLUBS

Author(s)

MOHAMMADI REZGAR | GOUDARZI MAHMOOD | SAJJADI SEYED NASROLLAH | JALALI FARAHANI MAJID | Issue Writer Certificate

Keywords

CLUB FANS

CORPORATE IDENTITY

CULTURE

PERSONALITY

SYMBOLISM

Abstract

The aim of this study was to design CORPORATE IDENTITY management model in Iran premier league football clubs. Method of this study was mixed and sequential exploratory. The statistical population in the qualitative section consisted of university professors in sport marketing, marketing committee members of Football Federation and Iran premier league football club managers.Quantitative statistical population also included postgraduates majoring in sport management. Qualitative sampling was theoretical and interviews continued to reach theoretical saturation. Sampling from sport management students was conducted by multistage cluster sampling method. The instrument in qualitative section was interview and in quantitative section a questionnaire was designed based on recognized factors. Validity and reliability of this questionnaire were investigated and confirmed.Confirmatory factor analysis was used to examine construct validity of the questionnaire and structural equations modeling with Lisrel software was applied to present the model. Results of testing the model in students indicated that fitness of the model with data was suitable and the impact factor of seven factors on CORPORATE IDENTITY of professional football clubs was significant.

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APA: Copy

MOHAMMADI, REZGAR, GOUDARZI, MAHMOOD, SAJJADI, SEYED NASROLLAH, & JALALI FARAHANI, MAJID. (2017). DESIGNING CORPORATE IDENTITY MANAGEMENT MODEL IN IRAN PREMIER LEAGUE FOOTBALL CLUBS. NEW TRENDS IN SPORT MANAGEMENT, 4(15 ), 9-21. SID. https://sid.ir/paper/266763/en

Vancouver: Copy

MOHAMMADI REZGAR, GOUDARZI MAHMOOD, SAJJADI SEYED NASROLLAH, JALALI FARAHANI MAJID. DESIGNING CORPORATE IDENTITY MANAGEMENT MODEL IN IRAN PREMIER LEAGUE FOOTBALL CLUBS. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2017;4(15 ):9-21. Available from: https://sid.ir/paper/266763/en

IEEE: Copy

REZGAR MOHAMMADI, MAHMOOD GOUDARZI, SEYED NASROLLAH SAJJADI, and MAJID JALALI FARAHANI, “DESIGNING CORPORATE IDENTITY MANAGEMENT MODEL IN IRAN PREMIER LEAGUE FOOTBALL CLUBS,” NEW TRENDS IN SPORT MANAGEMENT, vol. 4, no. 15 , pp. 9–21, 2017, [Online]. Available: https://sid.ir/paper/266763/en

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