THE EFFECT OF BRAND IDENTITY ELEMENTS ON FANS’ IDENTIFICATION WITH BRANDS OF IRAN FOOTBALL PRO LEAGUE CLUBS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

JABERI AKBAR; SAJADI SEYED NASROLLAH; KHABIRI MOHAMMAD; JALALI FARAHANI MAJID

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2017 | Volume:5 | Issue:17 Page(s): 9-24

Download Full-Text

Persian Verion

View:

1,013

Download:

Cites:

Information Journal Paper

Title

THE EFFECT OF BRAND IDENTITY ELEMENTS ON FANS’ IDENTIFICATION WITH BRANDS OF IRAN FOOTBALL PRO LEAGUE CLUBS

Author(s)

JABERI AKBAR | SAJADI SEYED NASROLLAH | KHABIRI MOHAMMAD | JALALI FARAHANI MAJID | Issue Writer Certificate

Keywords

BRAND IDENTITY

FANS

FOOTBALL

IDENTIFICATION

PRO LEAGUE

Abstract

The aim of the current study was to study the effect of BRAND IDENTITY elements on IDENTIFICATION of FANS with the brands of Iran FOOTBALL PRO LEAGUE clubs. The research method was descriptive– correlation, survey and practical. The data were collected by BRAND IDENTITY of Koo (2009) and a combination of fan-team IDENTIFICATION scale of Meal & Ashforth (1992) and Wann & Branscomb (1993). The statistical population consisted of FANS of popular teams in Iran FOOTBALL PRO LEAGUE and a sample (n=266) was randomly selected. The validity of the questionnaire was verified by viewpoints of experts in sport and marketing management and the reliability of the total questionnaire was found to be 0. 851 according to Cronbach’ s alpha. The conceptual framework of the current study was a model which involved visual identity, product identity, non-product identity, experience identity as well as fan-team IDENTIFICATION. To measure the validity and fitness of the model, Structural Equations Modeling (SEM) was applied, and based on path analysis, the relationships of the study variables were verified. AMOS22 and SPSS20 were used for data analysis. The results indicated that visual identity, experience identity, product identity, as well as non-product identity had a positive and significant effect on FANS’ IDENTIFICATION with brands of Iran FOOTBALL PRO LEAGUE clubs.

Cites

A STUDY OF THE EFFECT OF SERVICE MARKETING MIX FACTORS ON SATISFACTION OF FOOTBALL FANS

References

No record.

Cite

APA: Copy

JABERI, AKBAR, SAJADI, SEYED NASROLLAH, KHABIRI, MOHAMMAD, & JALALI FARAHANI, MAJID. (2017). THE EFFECT OF BRAND IDENTITY ELEMENTS ON FANS’ IDENTIFICATION WITH BRANDS OF IRAN FOOTBALL PRO LEAGUE CLUBS. NEW TRENDS IN SPORT MANAGEMENT, 5(17 ), 9-24. SID. https://sid.ir/paper/266783/en

Vancouver: Copy

JABERI AKBAR, SAJADI SEYED NASROLLAH, KHABIRI MOHAMMAD, JALALI FARAHANI MAJID. THE EFFECT OF BRAND IDENTITY ELEMENTS ON FANS’ IDENTIFICATION WITH BRANDS OF IRAN FOOTBALL PRO LEAGUE CLUBS. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2017;5(17 ):9-24. Available from: https://sid.ir/paper/266783/en

IEEE: Copy

AKBAR JABERI, SEYED NASROLLAH SAJADI, MOHAMMAD KHABIRI, and MAJID JALALI FARAHANI, “THE EFFECT OF BRAND IDENTITY ELEMENTS ON FANS’ IDENTIFICATION WITH BRANDS OF IRAN FOOTBALL PRO LEAGUE CLUBS,” NEW TRENDS IN SPORT MANAGEMENT, vol. 5, no. 17 , pp. 9–24, 2017, [Online]. Available: https://sid.ir/paper/266783/en

Related Journal Papers