Investigating the factors affecting the emergence of innovation and creativity in organizations

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ARABIOUN ABOLGHASEM; ABDI JAMAIRAN ALI; Mousavi Mirkalaei Seyed Zaman

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT) Year:2020 | Volume:1 | Issue:2 Page(s): 45-63

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Information Journal Paper

Title

Investigating the factors affecting the emergence of innovation and creativity in organizations

Author(s)

ARABIOUN ABOLGHASEM | ABDI JAMAIRAN ALI | Mousavi Mirkalaei Seyed Zaman | Issue Writer Certificate

Keywords

Innovation

creativity

Abstract

This study attempts to examine some of the factors influencing the Innovation of organizations through the results of research articles that have indicators such as advertising and brand names, new products, Internet marketing, management quality, entrepreneurship education, etc. And in the form of comparative solutions, it should be noted that all of the above have led to the upgrading and modernization of their respective organizations. Reveal business unit information. To achieve this goal, a framework has been set up and a number of European companies have been tested to estimate the structural equality model. On the other hand, it seeks to examine the effect of advertising and competition in the context of work and the effect of advertising on consumer and buyer ideas in multiple advertisements and multiple brand environments. It also shows that some of the company's resources facilitate standardization and quality control activities. These findings provide important management implications. On the other hand, the development of Innovation capabilities will allow companies to take the lead in adopting standardized management systems. On the other hand, the fields of quality and Innovation must work together to facilitate the standardization of new products and processes. This paper also examines the impact of entrepreneurship education programs on entrepreneurial skills and their performance in organizations.

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APA: Copy

ARABIOUN, ABOLGHASEM, ABDI JAMAIRAN, ALI, & Mousavi Mirkalaei, Seyed Zaman. (2020). Investigating the factors affecting the emergence of innovation and creativity in organizations. JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), 1(2 ), 45-63. SID. https://sid.ir/paper/269680/en

Vancouver: Copy

ARABIOUN ABOLGHASEM, ABDI JAMAIRAN ALI, Mousavi Mirkalaei Seyed Zaman. Investigating the factors affecting the emergence of innovation and creativity in organizations. JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT)[Internet]. 2020;1(2 ):45-63. Available from: https://sid.ir/paper/269680/en

IEEE: Copy

ABOLGHASEM ARABIOUN, ALI ABDI JAMAIRAN, and Seyed Zaman Mousavi Mirkalaei, “Investigating the factors affecting the emergence of innovation and creativity in organizations,” JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), vol. 1, no. 2 , pp. 45–63, 2020, [Online]. Available: https://sid.ir/paper/269680/en

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