JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT)
Year:2020 | Volume:1 | Issue:2 |Papers Count:8

In this research, we seek to find out the effect of marketing capabilities on the international economic performance of Iran Khodro Group. Marketing capabilities lead to international commitment, affects the strategy of entering the international market. Therefore, marketing capabilities indirectly affect marketing performance. Initially, based on the views on dynamic capabilities, dynamic theory of strategy and transaction-profit theory, the effects of marketing capabilities on international performance have been discussed. The survey was conducted using a standard questionnaire in Iran Khodro Company. SEM (Structural Equation Modeling) was used to analyze the relationship between variables in the hypotheses. The results indicate a correlation between the sample and the positive impact on Iran Khodro's marketing capabilities in international economic performance and international commitment. Additionally, the market entry strategy does not affect the organization's international performance with little or no investment. Also, the results indicate that marketing capabilities are the cornerstone of international corporate decisions, and also reflects the impact of marketing capabilities on the international commitment of the company.

In the field of knowledge-based knowledge, it is possible to make an intellectual investment in order to be re-certified using special services, and we can be available to you and provide you with different companies and different companies. . Getting the power of management experts from the point of view of being able to have self-confidence and having a list of confidential quality and knowledge is a real factor in productivity and in short, an organization that can own on its own. He can use his financial resources to destroy himself. Encourage the founder to have an organized competitive advantage. international commitment of the company. . In this article, while defining the concepts and terms of intellectual capital, the importance of measurement, theories of intellectual capital, the method of measuring intellectual capital is stated.

The purpose of this paper is to investigate the role of social capital in promoting telecommuting. Creating and developing telecommuting requires cultural infrastructure more than anything else, because it not only affects people's social and work lives, but also their family and personal lives. The concept of social capital focuses on human relationships. Relationships that flow in all moments of daily life and during human life and affect its behavior and attitude. In general, the concept of social capital can be expressed in the following phrases (communication is important. People connect with each other to do things that they alone are either unable to do or will have many problems to do). As a result, despite the high social capital, it will be possible to promote telecommuting.

In the field of knowledge-based knowledge, it is possible to make an intellectual investment in order to be re-certified using special services, and we can be available to you and provide you with different companies and different companies. . Getting the power of management experts from the point of view of being able to have self-confidence and having a list of confidential quality and knowledge is a real factor in productivity and in short, an organization that can own on its own. He can use his financial resources to destroy himself. Encourage the founder to have an organized competitive advantage. international commitment of the company. . In this article, while defining the concepts and terms of intellectual capital, the importance of measurement, theories of intellectual capital, the method of measuring intellectual capital is stated.

This study attempts to examine some of the factors influencing the innovation of organizations through the results of research articles that have indicators such as advertising and brand names, new products, Internet marketing, management quality, entrepreneurship education, etc. And in the form of comparative solutions, it should be noted that all of the above have led to the upgrading and modernization of their respective organizations. Reveal business unit information. To achieve this goal, a framework has been set up and a number of European companies have been tested to estimate the structural equality model. On the other hand, it seeks to examine the effect of advertising and competition in the context of work and the effect of advertising on consumer and buyer ideas in multiple advertisements and multiple brand environments. It also shows that some of the company's resources facilitate standardization and quality control activities. These findings provide important management implications. On the other hand, the development of innovation capabilities will allow companies to take the lead in adopting standardized management systems. On the other hand, the fields of quality and innovation must work together to facilitate the standardization of new products and processes. This paper also examines the impact of entrepreneurship education programs on entrepreneurial skills and their performance in organizations.

Agency theory focuses on the trial position. Using the express worker, we can refer to or delegate something as a (employer) to restrict (the agent). This article uses reputable consulting services, consulting services, consulting services and consulting services. Then the critiques of the theory are expressed, including the most important criticisms of the theory; Concealment, covert information, individualism, rationalism, the effects of undesirable choices, moral hazards, and profitable contracts. Finally, by analyzing the critiques of the theory, we try to answer them from two perspectives: from the perspective of the critique (defense of the theory) and the critique from another angle. Finally, agency theory is analyzed in the context of public management, and by expressing the impact of this theory on organizational thinking, to express suggestions such as; We have identified clients and brokers, applied appropriate oversight mechanisms, and a performance-based reward system to apply this theory to the public sector.

Performance measurement is one of the ongoing concerns of capable and interested managers in improving the organization. In traditional models, the management of this category is considered as controlling the duties and functions of the manager, but in new theories as the main system of human resource management has a function beyond rewarding and strengthening behavior, establishing communication between managers and employees and improving human resources. In organizations, by emphasizing the degree of achievement of the desired changes after one or more periods of comparison in the same conditions, the emphasis is on. The more successful management is in achieving the organization's goals, the more productive it will be, resulting in greater market share and profitability for the organization. Continuation of this trend will create wealth and continuity and survival of the organization in today's competitive and turbulent world. One of the factors influencing organizational performance is job satisfaction; therefore, in this article we have tried to examine the impact of job satisfaction on organizational performance.