Export Firms Performance: Analyzing the Role of Employee’ s Brand-Building Behavior on Brand Equity

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ZAREI AZIM

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Journal Paper

Paper Information

Journal: JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION Year:2020 | Volume:3 | Issue:2 Page(s): 43-60

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Information Journal Paper

Title

Export Firms Performance: Analyzing the Role of Employee’ s Brand-Building Behavior on Brand Equity

Author(s)

ZAREI AZIM | Issue Writer Certificate

Keywords

Employee’s Brand-Building Behaviour

Export Firms Performance

Brand Equity

Abstract

Companies need to identify the factors affecting their export performance in order to survive and succeed in export activities. The purpose of this study was to investigate the role of Employee’ s Brand-Building Behaviour on Brand Equity and performance of export companies in Semnan province. The present research is applied in terms of purpose and in terms of data collection method, it is descriptive of survey type. The statistical population of this study is all companies active in industrial towns of semnan that 239 were selected by simple random sampling method. Also, the questionnaire was used to collect data and Structural Equation Modeling (SEM) was used to analyze data. The findings of the present study showed that variable participation, positive word-of-mouth, In-Role Brand-Building Behavior and Retention had a positive and significant effect on Brand Equity. Also, there was a significant positive relationship between Brand Equity and export performance companies of Semnan.

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APA: Copy

ZAREI, AZIM. (2020). Export Firms Performance: Analyzing the Role of Employee’ s Brand-Building Behavior on Brand Equity. JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION, 3(2 ), 43-60. SID. https://sid.ir/paper/357488/en

Vancouver: Copy

ZAREI AZIM. Export Firms Performance: Analyzing the Role of Employee’ s Brand-Building Behavior on Brand Equity. JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION[Internet]. 2020;3(2 ):43-60. Available from: https://sid.ir/paper/357488/en

IEEE: Copy

AZIM ZAREI, “Export Firms Performance: Analyzing the Role of Employee’ s Brand-Building Behavior on Brand Equity,” JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION, vol. 3, no. 2 , pp. 43–60, 2020, [Online]. Available: https://sid.ir/paper/357488/en

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