Designing and Explaining the Model of Factors Affecting Performance in Market Orientation in the Technical and University of the Iran

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MOHAJERANI FATEMEH; Hajipour Behrouz; AZIZI SHAHRIAR; ALEM TABRIZ AKBAR

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Journal: INTERDISCIPLINARY STUDIES IN THE HUMANITIES (IRANIAN JOURNAL OF CULTURAL RESEARCH) Year:2019 | Volume:11 | Issue:1 (41) Page(s): 199-228

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Title

Designing and Explaining the Model of Factors Affecting Performance in Market Orientation in the Technical and University of the Iran

Author(s)

MOHAJERANI FATEMEH | Hajipour Behrouz | AZIZI SHAHRIAR | ALEM TABRIZ AKBAR | Issue Writer Certificate

Keywords

performance-oriented marketQ1

universityQ1

process modelsQ1

PLSQ1

Abstract

The most important factor affecting university market practice is the employment of graduates in the market and, consequently, the improvement of market orientation. Marketing in the educational industry has a special relationship with the employment of graduates in the field of education. Identifying the factors that have been operating on the market and improving the performance of graduates is one of the most important goals of this research. Considering that the topic of performance in the market of different areas of educational planning, macro education in the country, curriculum development, and other subjects is included in the field of interdisciplinary subjects, Different types of educational management, strategic management, engineering, and curriculum designing involve market performance management. Conforming to the space requirement of the problem, this paper presents a three-step process model. Regarding analyzing the dimensions and components identified using the Fuzzy Delphi technique, the structural interpretation analysis of the relationship with the industry and industrial projects plays an important role in market orientation and the matching of academic training and market requirements, as well as the factor of being due to Including the level of well-being and infrastructure of the faculty and the surrounding area has a high impact on the level of performance in the market according to the results of an example of nine universities and colleges.

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APA: Copy

MOHAJERANI, FATEMEH, Hajipour, Behrouz, AZIZI, SHAHRIAR, & ALEM TABRIZ, AKBAR. (2019). Designing and Explaining the Model of Factors Affecting Performance in Market Orientation in the Technical and University of the Iran. INTERDISCIPLINARY STUDIES IN THE HUMANITIES (IRANIAN JOURNAL OF CULTURAL RESEARCH), 11(1 (41) ), 199-228. SID. https://sid.ir/paper/359394/en

Vancouver: Copy

MOHAJERANI FATEMEH, Hajipour Behrouz, AZIZI SHAHRIAR, ALEM TABRIZ AKBAR. Designing and Explaining the Model of Factors Affecting Performance in Market Orientation in the Technical and University of the Iran. INTERDISCIPLINARY STUDIES IN THE HUMANITIES (IRANIAN JOURNAL OF CULTURAL RESEARCH)[Internet]. 2019;11(1 (41) ):199-228. Available from: https://sid.ir/paper/359394/en

IEEE: Copy

FATEMEH MOHAJERANI, Behrouz Hajipour, SHAHRIAR AZIZI, and AKBAR ALEM TABRIZ, “Designing and Explaining the Model of Factors Affecting Performance in Market Orientation in the Technical and University of the Iran,” INTERDISCIPLINARY STUDIES IN THE HUMANITIES (IRANIAN JOURNAL OF CULTURAL RESEARCH), vol. 11, no. 1 (41) , pp. 199–228, 2019, [Online]. Available: https://sid.ir/paper/359394/en

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