Analyzing the impact of social media on consumer attitudes toward the brand and their intention to purchase

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FARHANGI ALIAKBAR; ABBASPOUR ABBAS; BORGHANI FARAHANI SOHEYLA; ABACHIAN GHASEMI REZA

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Journal: GLOBAL MEDIA JOURNAL Year:2015 | Volume:9 | Issue:2 Page(s): 236-251

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Information Journal Paper

Title

Analyzing the impact of social media on consumer attitudes toward the brand and their intention to purchase

Author(s)

FARHANGI ALIAKBAR | ABBASPOUR ABBAS | BORGHANI FARAHANI SOHEYLA | ABACHIAN GHASEMI REZA | Issue Writer Certificate

Keywords

Social mediaQ1

brand attitudeQ2

SEMQ1

Irankhodro CompanyQ2

Abstract

Introduction: Information sources of customers have a significant influence on their attitude and behavioral intentions. Social media is now one of the most important information sources of customers. The purpose of current study is to investigate the impact of Social media on customer's attitude towards brand and their intention to purchase. This study was done based on the theory of planned behavior. The target population for this research included the customers of Irankhodro Company in the area of Tehran. Using a self-administrated questionnaire and employing convenience-sampling method, 210 respondents were asked to fill out the survey questionnaire....

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APA: Copy

FARHANGI, ALIAKBAR, ABBASPOUR, ABBAS, BORGHANI FARAHANI, SOHEYLA, & ABACHIAN GHASEMI, REZA. (2015). Analyzing the impact of social media on consumer attitudes toward the brand and their intention to purchase. GLOBAL MEDIA JOURNAL, 9(2 ), 236-251. SID. https://sid.ir/paper/361735/en

Vancouver: Copy

FARHANGI ALIAKBAR, ABBASPOUR ABBAS, BORGHANI FARAHANI SOHEYLA, ABACHIAN GHASEMI REZA. Analyzing the impact of social media on consumer attitudes toward the brand and their intention to purchase. GLOBAL MEDIA JOURNAL[Internet]. 2015;9(2 ):236-251. Available from: https://sid.ir/paper/361735/en

IEEE: Copy

ALIAKBAR FARHANGI, ABBAS ABBASPOUR, SOHEYLA BORGHANI FARAHANI, and REZA ABACHIAN GHASEMI, “Analyzing the impact of social media on consumer attitudes toward the brand and their intention to purchase,” GLOBAL MEDIA JOURNAL, vol. 9, no. 2 , pp. 236–251, 2015, [Online]. Available: https://sid.ir/paper/361735/en

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