THE EFFECTS OF 0RGANIZATIONAL CITIZENSHIP BEHAVIOR ON CUSTOMERS' BRAND IMAGE

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HARANDI ATTAOLAH

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BRAND MANAGEMENT Year:2016 | Volume:2 | Issue:4 Page(s): 97-124

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

801

Download:

Cites:

Information Journal Paper

Title

THE EFFECTS OF 0RGANIZATIONAL CITIZENSHIP BEHAVIOR ON CUSTOMERS' BRAND IMAGE

Author(s)

HARANDI ATTAOLAH | Issue Writer Certificate

Keywords

ORGANIZATIONAL CITIZENSHIP BEHAVIOR

ALTRUISM

COURTESY

SPORTSMANSHIP

CONSCIENTIOUSNESS

CIVIC VIRTUE

BRAND IMAGE

Abstract

The ORGANIZATIONAL CITIZENSHIP BEHAVIORs, as optional & intentional behaviors of employees, have considerable effect on individual and organizational performances, placing employees in a situation to perform some assignments beyond their assignedIn this study, the effect of ORGANIZATIONAL CITIZENSHIP BEHAVIOR on. tasks and functionsthe BRAND IMAGE and its dimensions, from the point of view of the customers of agentsof an insurance company are investigated. The research population includes bothstaff and customers of the agents of an insurance company and the sample is chosenthrough judgmental nonprobability sampling method. The data collecting tool is aquestionnaire. For evaluating ORGANIZATIONAL CITIZENSHIP BEHAVIORs, we used Podskoffet al. questionnaire and for measuring BRAND IMAGE we employed a self-build questionnaire based on Kim, Tang, Hawley and Aker studies. This research is an appliedone with surveying nature. Structural equations method and PLS software are used fordata analysis. The findings suggest that all dimensions of organizational citizenshipbehavior have a positive and meaningful effect on BRAND IMAGE from the point of view. of customers.

Cites

No record.

References

No record.

Cite

APA: Copy

HARANDI, ATTAOLAH. (2016). THE EFFECTS OF 0RGANIZATIONAL CITIZENSHIP BEHAVIOR ON CUSTOMERS' BRAND IMAGE. JOURNAL OF BRAND MANAGEMENT, 2(4 ), 97-124. SID. https://sid.ir/paper/365193/en

Vancouver: Copy

HARANDI ATTAOLAH. THE EFFECTS OF 0RGANIZATIONAL CITIZENSHIP BEHAVIOR ON CUSTOMERS' BRAND IMAGE. JOURNAL OF BRAND MANAGEMENT[Internet]. 2016;2(4 ):97-124. Available from: https://sid.ir/paper/365193/en

IEEE: Copy

ATTAOLAH HARANDI, “ THE EFFECTS OF 0RGANIZATIONAL CITIZENSHIP BEHAVIOR ON CUSTOMERS' BRAND IMAGE,” JOURNAL OF BRAND MANAGEMENT, vol. 2, no. 4 , pp. 97–124, 2016, [Online]. Available: https://sid.ir/paper/365193/en

Related Journal Papers