A SURVEY ON EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIORS ON BRAND IMAGE IN QOM HOTEL INDUSTRY.

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AGHAZADEH HASHEM; JANDAGHI GHOLAMREZA; MOLAVI ZEINAB

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2010 | Volume:2 | Issue:5 Page(s): 161-183

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Title

A SURVEY ON EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIORS ON BRAND IMAGE IN QOM HOTEL INDUSTRY.

Author(s)

AGHAZADEH HASHEM | JANDAGHI GHOLAMREZA | MOLAVI ZEINAB | Issue Writer Certificate

Keywords

ORGANIZATIONAL CITIZENSHIP BEHAVIORQ2

BRAND IMAGEQ1

CONSCIENTIOUSNESS: CIVIC VIRTUEQ2

SPORTSMANSHIPQ2

Abstract

Although the research on ORGANIZATIONAL CITIZENSHIP BEHAVIORs (OCBs) has increased dramatically in diverse fields during the past decade, little is known about the OCBs in the marketing area. This study had been performed to examine the influence of ORGANIZATIONAL CITIZENSHIP BEHAVIORs on BRAND IMAGE in the Hotel Industry because of create the positive BRAND IMAGE in the mind of the customers as a result of develop the hotel's service quality by means of improve specific aspects of the staff behaviors. In this survey Organs’ dimensions of OCBs were used for assessing the dimensions of OCBs in the hotels and dimensions were offered by Aaker & Blanco were used for assessing the BRAND IMAGE in the mind of the customers.In order to performing this survey, two sample of staff and customers were selected.Samples size were 120 customers and 48 staff. The research used cluster method of sampling and its technique of data gathering is questionnaire. On-way analysis of variance (ANOVA) and Descriptive methods were used to compare the impacts of OCB dimensions on BRAND IMAGE in the Qom Hotels. Results show that, dimensions of ORGANIZATIONAL CITIZENSHIP BEHAVIORs are influence on BRAND IMAGE in the mind of the customers and all hypotheses confirmed.

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APA: Copy

AGHAZADEH, HASHEM, JANDAGHI, GHOLAMREZA, & MOLAVI, ZEINAB. (2010). A SURVEY ON EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIORS ON BRAND IMAGE IN QOM HOTEL INDUSTRY.. JOURNAL OF BUSINESS MANAGEMENT, 2(5), 161-183. SID. https://sid.ir/paper/237843/en

Vancouver: Copy

AGHAZADEH HASHEM, JANDAGHI GHOLAMREZA, MOLAVI ZEINAB. A SURVEY ON EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIORS ON BRAND IMAGE IN QOM HOTEL INDUSTRY.. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2010;2(5):161-183. Available from: https://sid.ir/paper/237843/en

IEEE: Copy

HASHEM AGHAZADEH, GHOLAMREZA JANDAGHI, and ZEINAB MOLAVI, “A SURVEY ON EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIORS ON BRAND IMAGE IN QOM HOTEL INDUSTRY.,” JOURNAL OF BUSINESS MANAGEMENT, vol. 2, no. 5, pp. 161–183, 2010, [Online]. Available: https://sid.ir/paper/237843/en

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