Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’ s Oil Industry)

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AIBAGHI ESFAHANI SAEED; Ebrahimi Elaheh; SHEIKH REZA

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Title

Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’ s Oil Industry)

Author(s)

AIBAGHI ESFAHANI SAEED | Ebrahimi Elaheh | SHEIKH REZA | Issue Writer Certificate

Keywords

Internal brandingQ1

Organizational learningQ2

Innovative cultureQ1

structural equations modelingQ2

Iran’s Oil IndustryQ1

Abstract

As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal branding Effect on Organizational learning with the moderating role of Innovative culture as a main hypothesis. To achieve the objective of this study, research was conducted to collect the required information by using standard questionnaires. The current research method is descriptive-correlative and practical, based on the objective. The sample size is (n = 168) employee at the Oil Research Institute and The hypothesis were analyzed through the technique of Structural Equation Modeling with Smart PLS 3 software. By the Cronbach's alpha the stability of the data collected in this study Obtained 0. 854. Therefore, the reliability instrument has been decent the results of the data analysis show that Internal branding has a positive and significant role in Organizational learning. Research findings also confirm the role of moderating Innovative culture.

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APA: Copy

AIBAGHI ESFAHANI, SAEED, Ebrahimi, Elaheh, & SHEIKH, REZA. (2020). Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’ s Oil Industry). JOURNAL OF INNOVATION AND ENTERPRENEURSHIP, 8(17 ), 69-84. SID. https://sid.ir/paper/370396/en

Vancouver: Copy

AIBAGHI ESFAHANI SAEED, Ebrahimi Elaheh, SHEIKH REZA. Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’ s Oil Industry). JOURNAL OF INNOVATION AND ENTERPRENEURSHIP[Internet]. 2020;8(17 ):69-84. Available from: https://sid.ir/paper/370396/en

IEEE: Copy

SAEED AIBAGHI ESFAHANI, Elaheh Ebrahimi, and REZA SHEIKH, “Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’ s Oil Industry),” JOURNAL OF INNOVATION AND ENTERPRENEURSHIP, vol. 8, no. 17 , pp. 69–84, 2020, [Online]. Available: https://sid.ir/paper/370396/en

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