Modeling the factors affecting brand value in the tourism destination of Gonbad-e-Kavos city with emphasis on sporting events

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Zeytoonli Abdul Hamid; BARZEGAR SADEGH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download Full-Text

Persian Verion

View:

302

Download:

Cites:

Information Journal Paper

Title

Modeling the factors affecting brand value in the tourism destination of Gonbad-e-Kavos city with emphasis on sporting events

Author(s)

Zeytoonli Abdul Hamid | BARZEGAR SADEGH | Issue Writer Certificate

Keywords

TouristsQ1

Sport eventQ1

LoyaltyQ1

Destination brandQ1

Gonbad-e-Kavus cityQ1

Abstract

AIn recent years, cities have had to compete with each other to promote yourself to create an attractive tourism destination. In the competitive global market, brand management and positioning of tourism destinations are one of the most important challenges in the field of tourism. Sport events are one of the strategic tools for branding destination in a competitive market. The purpose of this study was to develop a factors affecting brand equity model for tourism destination of Gonbad Kavous with emphasis on Sport events in. This research is descriptive-correlative. 374 sport tourist who were selected by simple random technique among Tourists at Gonbad-e-Kavos Sport event in spring of 1397. The results showed that the coefficient of effect of all variables of awareness, subjective image, perceived quality, Loyalty and sporting event on brand equity in tourism destination was significant with regard to t value (p< 0. 005). Loyalty and sporting events had the highest impact on brand equity in tourism destinations compared to other factors studied. Holding a sporting event transfers positive experiences from the sporting event to the tourist destination in the minds of Tourists, thereby increasing tourist Loyalty to the destination and reducing the costs of research and perceived risk to Tourists.

Cites

No record.

References

No record.

Cite

APA: Copy

Zeytoonli, Abdul Hamid, & BARZEGAR, SADEGH. (2019). Modeling the factors affecting brand value in the tourism destination of Gonbad-e-Kavos city with emphasis on sporting events. URBAN TOURISM, 6(3 ), 89-105. SID. https://sid.ir/paper/373795/en

Vancouver: Copy

Zeytoonli Abdul Hamid, BARZEGAR SADEGH. Modeling the factors affecting brand value in the tourism destination of Gonbad-e-Kavos city with emphasis on sporting events. URBAN TOURISM[Internet]. 2019;6(3 ):89-105. Available from: https://sid.ir/paper/373795/en

IEEE: Copy

Abdul Hamid Zeytoonli, and SADEGH BARZEGAR, “Modeling the factors affecting brand value in the tourism destination of Gonbad-e-Kavos city with emphasis on sporting events,” URBAN TOURISM, vol. 6, no. 3 , pp. 89–105, 2019, [Online]. Available: https://sid.ir/paper/373795/en

Related Journal Papers