PUSH FACTORS FOR TOURISTS TO VISIT INTERNATIONAL SPORT EVENTS IN IRAN

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HONAVRAR A.; MOSHREF JAVADI B.; GHAFOURI F.

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Journal: OLYMPIC Year:2005 | Volume:13 | Issue:3 (SERIAL 31) Page(s): 51-64

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Information Journal Paper

Title

PUSH FACTORS FOR TOURISTS TO VISIT INTERNATIONAL SPORT EVENTS IN IRAN

Author(s)

HONAVRAR A. | MOSHREF JAVADI B. | GHAFOURI F. | Issue Writer Certificate

Keywords

SPORT TOURISMQ2

TOURISM DEVELOPMENTQ3

SPORT EVENTSQ2

PUSH FACTORSQ4

MANAGERSQ2

Abstract

The purpose of this study was to determine PUSH FACTORS that drives tourists to visit international SPORT EVENTS in Iran. Fifty two sport MANAGERS, supervisors and coaches; and twenty two tourism MANAGERS were asked the main topics of study, by a researcher-made questionnaire with 18 questions (Cronbach's alpha=0/81). Collected data were analyzed by using Factor Analysis. Results indicated that: "Celebrations, cerermonies, traditional programs and other accompanying programs of SPORT EVENTS","interest in culture, arts, architecture and ancient places", "having relatives and friend in host country","spiritual desires and locationg holly palces in host country", "curiosity about other people and countries", "escaping from boring social environment" and "getting acquainted with culture, beliefs, customs and characteristics of Iran" are of important PUSH FACTORS that motivate tourists to attend in international SPORT EVENTS in Iran. So, it seems that every marking plan should consider tha above mentioned factors for attracting tourists to international SPORT EVENTS. Marketers should provide in the event site the conditions that respones positively to tourist PUSH FACTORS, or concentrate on target markets that their PUSH FACTORS in compatible with conditions and characteristics of the event. Furthermore, according to findings and cumulative analysis of variance the present study covered 21.19 percent of all possible PUSH FACTORS and there are more PUSH FACTORS that may not be included in this research.

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APA: Copy

HONAVRAR, A., MOSHREF JAVADI, B., & GHAFOURI, F.. (2005). PUSH FACTORS FOR TOURISTS TO VISIT INTERNATIONAL SPORT EVENTS IN IRAN. OLYMPIC, 13(3 (SERIAL 31)), 51-64. SID. https://sid.ir/paper/37665/en

Vancouver: Copy

HONAVRAR A., MOSHREF JAVADI B., GHAFOURI F.. PUSH FACTORS FOR TOURISTS TO VISIT INTERNATIONAL SPORT EVENTS IN IRAN. OLYMPIC[Internet]. 2005;13(3 (SERIAL 31)):51-64. Available from: https://sid.ir/paper/37665/en

IEEE: Copy

A. HONAVRAR, B. MOSHREF JAVADI, and F. GHAFOURI, “PUSH FACTORS FOR TOURISTS TO VISIT INTERNATIONAL SPORT EVENTS IN IRAN,” OLYMPIC, vol. 13, no. 3 (SERIAL 31), pp. 51–64, 2005, [Online]. Available: https://sid.ir/paper/37665/en

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