The Effect of Competitive Intensity on Organizational Performance with the Mediating Role of Strategic Human Resource Management and Brand Image: A Study of Mazandaran Hotels

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Hosseini Aboalhasan; Tabibi Mohammadreza; Alinataj Khorasani Parisa

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Title

The Effect of Competitive Intensity on Organizational Performance with the Mediating Role of Strategic Human Resource Management and Brand Image: A Study of Mazandaran Hotels

Author(s)

Hosseini Aboalhasan | Tabibi Mohammadreza | Alinataj Khorasani Parisa | Issue Writer Certificate

Keywords

Competitive IntensityQ1

Brand ImageQ1

Strategic Human Resource ManagementQ1

Organizational PerformanceQ1

Abstract

This study aims to evaluate the effect of Competitive Intensity on Organizational Performance. Researchers believe Brand Image and Strategic Human Resource Management may mediate this effect. This is an applied descriptive survey on a random sample of Mazandaran hotels. The sample consists of thirty-two hotels out of forty-eight total populations. We conducted the survey on a questionnaire contains thirty-eight factors. A partial least squares(PLS) confirmatory factor analysis (CFA) is used to verify the factor structure of observed variables. While indirect positive effect of Competitive Intensity on organization performance with mediating role of Brand Image is reported, similar role for Strategic Human Resource Management as a is not supported. As a result of this effect, customer interest must be in the center of all other hotels marketing activities. The establishment of online reservation systems and to keep on updating website assist preferable expression of customer interest...

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APA: Copy

Hosseini, Aboalhasan, Tabibi, Mohammadreza, & Alinataj Khorasani, Parisa. (2018). The Effect of Competitive Intensity on Organizational Performance with the Mediating Role of Strategic Human Resource Management and Brand Image: A Study of Mazandaran Hotels. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, 7(24 ), 82-101. SID. https://sid.ir/paper/377436/en

Vancouver: Copy

Hosseini Aboalhasan, Tabibi Mohammadreza, Alinataj Khorasani Parisa. The Effect of Competitive Intensity on Organizational Performance with the Mediating Role of Strategic Human Resource Management and Brand Image: A Study of Mazandaran Hotels. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT[Internet]. 2018;7(24 ):82-101. Available from: https://sid.ir/paper/377436/en

IEEE: Copy

Aboalhasan Hosseini, Mohammadreza Tabibi, and Parisa Alinataj Khorasani, “The Effect of Competitive Intensity on Organizational Performance with the Mediating Role of Strategic Human Resource Management and Brand Image: A Study of Mazandaran Hotels,” JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, vol. 7, no. 24 , pp. 82–101, 2018, [Online]. Available: https://sid.ir/paper/377436/en

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