Examining and Ranking Factors Affecting the Branding of Agricultural Products in Isfahan’ s Rural Cooperative Companies (Case Study: Potato production)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

mehtari arani mohammad; BAGHBANI ARANI ABOLFAZL; Maghsoudi Ganjeh Yasser; Abdolmanafi Saed

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Rural Development Strategies Year:2019 | Volume:6 | Issue:3 Page(s): 319-332

Download Full-Text

Persian Verion

View:

308

Download:

Cites:

Information Journal Paper

Title

Examining and Ranking Factors Affecting the Branding of Agricultural Products in Isfahan’ s Rural Cooperative Companies (Case Study: Potato production)

Author(s)

mehtari arani mohammad | BAGHBANI ARANI ABOLFAZL | Maghsoudi Ganjeh Yasser | Abdolmanafi Saed | Issue Writer Certificate

Keywords

Agricultural productsQ1

BrandingQ1

MarketingQ1

PotatoQ2

Abstract

The aim of this study is to examine and rank the factors affecting Branding of Agricultural products in Isfahan’ s rural cooperative companies. This research study is applied in terms of its purpose and field survey research in terms of its nature and method. The statistical population consists of managers of rural cooperative companies in the Isfahan province with 150 companies in 2018, of which 110 were selected at random according to the Krejcie & Morgan Table. The data gathering tool in this research study was a standard questionnaire consisting of 44 questions. The Cronbach's alpha for this questionnaire was 0. 78. In this study, the SPSS software package, Spearman correlation test and regression analysis were used to analyze the collected data. Also, Friedman test was used to rank the effective factors (barriers and drivers) on Potato in three groups of government, producer and consumer in the sample. The results of the research study showed that the factors influencing brand-building are government, producer and consumer, respectively. The results of regression test indicate the effect of 32, 24 and 22 percent of government, producer and consumer role on Potato product Branding. Government-supported leverage, lending facilities, and the requirements for Branding of Agricultural products are among the most influential factors in the state. The results also showed that the factors affecting Branding from the perspective of producers including awareness of Branding with a positive effect on the price of Potatoes and the cost of brand creation have a negative effect on product Branding. In addition, the final consumer is also affected by the quality and packaging components with a positive impact, and the single sale of the product and the price has a negative effect on the brand-name product of Potato.

Cites

No record.

References

No record.

Cite

APA: Copy

mehtari arani, mohammad, BAGHBANI ARANI, ABOLFAZL, Maghsoudi Ganjeh, Yasser, & Abdolmanafi, Saed. (2019). Examining and Ranking Factors Affecting the Branding of Agricultural Products in Isfahan’ s Rural Cooperative Companies (Case Study: Potato production). RURAL DEVELOPMENT STRATEGIES, 6(3 ), 319-332. SID. https://sid.ir/paper/380523/en

Vancouver: Copy

mehtari arani mohammad, BAGHBANI ARANI ABOLFAZL, Maghsoudi Ganjeh Yasser, Abdolmanafi Saed. Examining and Ranking Factors Affecting the Branding of Agricultural Products in Isfahan’ s Rural Cooperative Companies (Case Study: Potato production). RURAL DEVELOPMENT STRATEGIES[Internet]. 2019;6(3 ):319-332. Available from: https://sid.ir/paper/380523/en

IEEE: Copy

mohammad mehtari arani, ABOLFAZL BAGHBANI ARANI, Yasser Maghsoudi Ganjeh, and Saed Abdolmanafi, “Examining and Ranking Factors Affecting the Branding of Agricultural Products in Isfahan’ s Rural Cooperative Companies (Case Study: Potato production),” RURAL DEVELOPMENT STRATEGIES, vol. 6, no. 3 , pp. 319–332, 2019, [Online]. Available: https://sid.ir/paper/380523/en

Related Journal Papers