Determination and classification Satisfy the requirements of tourists by using Kano model and structural equation modeling(case study: Bagh Bahadoran)

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KIANI SALMI SEDIGHEH; SHATERIAN MOHSEN; MEHRABI ALI

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Journal: Urban Tourism Year:2018 | Volume:5 | Issue:2 Page(s): 161-179

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Information Journal Paper

Title

Determination and classification Satisfy the requirements of tourists by using Kano model and structural equation modeling(case study: Bagh Bahadoran)

Author(s)

KIANI SALMI SEDIGHEH | SHATERIAN MOHSEN | MEHRABI ALI | Issue Writer Certificate

Keywords

Motivational factorsQ2

Functional factorsQ1

Major factorsQ1

Kano modelQ1

Abstract

Satisfaction of tourists is Category that of loyalty Tourists to continue of Travel To destination And encourage friends To visit From destination city is. and In this way, Cause Boom, Continuity and Tourism sustainability Is provided in the Tourist areas. The aim of this study is On Factors affecting for Satisfaction of tourists in the part of bahgbahadoran In a descriptive-analytic approach. For this purpose used The model Kano satisfaction evaluation and In the following Been prioritized Factors influencing tourists' satisfaction by using Structural Equation Modeling. Statistical Society is All tourists entering the section Baghbahadoran and The sample size calculation With Cochran formula is 381 people. According to the Kano model Factors affecting tourists' satisfaction Divided Into three parts, Functional Requirements, Basic and motivational. The results of Structural Equation Modeling Suggests Functional requirements with the load factor 0/98 The greatest impact on Tourists' satisfaction is. Motivational factor load requirements 0/91 And basic requirements with coefficient of 0/89 In the second and third positions were Respectively. Also according to the results of the Kano model in the functional elements Security Had the greatest influence on tourists' satisfaction 0/7659 satisfaction index. Among the factors motivational requirements Appropriate communication systems by a factor of satisfaction 0/536 And among the basic requirements Diversity in activities with satisfaction factor 0/3395 Recognized The most effective triggers a sense of satisfaction. Satisfaction of tourists is Category that of loyalty Tourists to continue of Travel To destination And encourage friends To visit From destination city is. and In this way, Cause Boom, Continuity and Tourism sustainability Is provided in the Tourist areas. The aim of this study is On Factors affecting for Satisfaction of tourists in the part of bahgbahadoran In a descriptive-analytic approach. For this purpose used The model Kano satisfaction evaluation and In the following Been prioritized Factors influencing tourists' satisfaction by using Structural Equation Modeling. Statistical Society is All tourists entering the section Baghbahadoran and The sample size calculation With Cochran formula is 381 people. According to the Kano model Factors affecting tourists' satisfaction Divided Into three parts, Functional Requirements, Basic and motivational. The results of Structural Equation Modeling Suggests Functional requirements with the load factor 0/98 The greatest impact on Tourists' satisfaction is. Motivational factor load requirements 0/91 And basic requirements with coefficient of 0/89 In the second and third positions were Respectively.

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APA: Copy

KIANI SALMI, SEDIGHEH, SHATERIAN, MOHSEN, & MEHRABI, ALI. (2018). Determination and classification Satisfy the requirements of tourists by using Kano model and structural equation modeling(case study: Bagh Bahadoran). URBAN TOURISM, 5(2 ), 161-179. SID. https://sid.ir/paper/383747/en

Vancouver: Copy

KIANI SALMI SEDIGHEH, SHATERIAN MOHSEN, MEHRABI ALI. Determination and classification Satisfy the requirements of tourists by using Kano model and structural equation modeling(case study: Bagh Bahadoran). URBAN TOURISM[Internet]. 2018;5(2 ):161-179. Available from: https://sid.ir/paper/383747/en

IEEE: Copy

SEDIGHEH KIANI SALMI, MOHSEN SHATERIAN, and ALI MEHRABI, “Determination and classification Satisfy the requirements of tourists by using Kano model and structural equation modeling(case study: Bagh Bahadoran),” URBAN TOURISM, vol. 5, no. 2 , pp. 161–179, 2018, [Online]. Available: https://sid.ir/paper/383747/en

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