"INVESTIGATION THE EFFECT OF IRANIAN CONSUMER COSMOPOLITANISM ON THEIR ATTITUDE TOWARD DOMESTIC PRODUCTS BY MEDIATING ROLE OF CONSUMER ETHNOCENTRISM: IN TERMS OF SOCIAL IDENTITY THEORY" (CASE OF STUDY: DOMESTIC PRODUCTS CONSUMERS IN MASHHAD CITY)

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Author(s)

POURSALIMI MOJTABA | HASHEMIAN MOJTABA | TABAKHIAN LILI | Issue Writer Certificate

Keywords

ATTITUDE TOWARD DOMESTIC PRODUCTSQ2

COSMOPOLITANISMQ1

ETHNOCENTRISMQ1

SOCIAL IDENTITY THEORYQ1

Abstract

The aim of this study is to examine the impact of Iranian consumer COSMOPOLITANISM on their ATTITUDE TOWARD DOMESTIC PRODUCTS by mediating role of consumer ETHNOCENTRISM. The study population is Iranian consumers of domestic products in Mashhad city. Number of sample was determined by Cochran formula for unknown population 384 and finally 381 acceptable questionnaires were gathered by Non-random available sampling and were analyzed using Smart PLS. The results showed that Iranian consumers COSMOPOLITANISM has a negative and meaningful effect and their ETHNOCENTRISM has a positive and meaningful effect on their ATTITUDE TOWARD DOMESTIC PRODUCTS in Mashhad city, but consumers COSMOPOLITANISM do not affect their ATTITUDE TOWARD DOMESTIC PRODUCTS directly.

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Cite

APA: Copy

POURSALIMI, MOJTABA, HASHEMIAN, MOJTABA, & TABAKHIAN, LILI. (2017). "INVESTIGATION THE EFFECT OF IRANIAN CONSUMER COSMOPOLITANISM ON THEIR ATTITUDE TOWARD DOMESTIC PRODUCTS BY MEDIATING ROLE OF CONSUMER ETHNOCENTRISM: IN TERMS OF SOCIAL IDENTITY THEORY" (CASE OF STUDY: DOMESTIC PRODUCTS CONSUMERS IN MASHHAD CITY). JOURNAL OF BUSINESS MANAGEMENT, 8(4 ), 795-810. SID. https://sid.ir/paper/391924/en

Vancouver: Copy

POURSALIMI MOJTABA, HASHEMIAN MOJTABA, TABAKHIAN LILI. "INVESTIGATION THE EFFECT OF IRANIAN CONSUMER COSMOPOLITANISM ON THEIR ATTITUDE TOWARD DOMESTIC PRODUCTS BY MEDIATING ROLE OF CONSUMER ETHNOCENTRISM: IN TERMS OF SOCIAL IDENTITY THEORY" (CASE OF STUDY: DOMESTIC PRODUCTS CONSUMERS IN MASHHAD CITY). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2017;8(4 ):795-810. Available from: https://sid.ir/paper/391924/en

IEEE: Copy

MOJTABA POURSALIMI, MOJTABA HASHEMIAN, and LILI TABAKHIAN, “"INVESTIGATION THE EFFECT OF IRANIAN CONSUMER COSMOPOLITANISM ON THEIR ATTITUDE TOWARD DOMESTIC PRODUCTS BY MEDIATING ROLE OF CONSUMER ETHNOCENTRISM: IN TERMS OF SOCIAL IDENTITY THEORY" (CASE OF STUDY: DOMESTIC PRODUCTS CONSUMERS IN MASHHAD CITY),” JOURNAL OF BUSINESS MANAGEMENT, vol. 8, no. 4 , pp. 795–810, 2017, [Online]. Available: https://sid.ir/paper/391924/en

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