A Conceptualization of Employee Engagement Based on Gamification

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AKBARI PEYMAN; KHASTAR HAMZA; Vakili Yousef; SHAHRIARI SOLTANALI

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Title

A Conceptualization of Employee Engagement Based on Gamification

Author(s)

AKBARI PEYMAN | KHASTAR HAMZA | Vakili Yousef | SHAHRIARI SOLTANALI | Issue Writer Certificate

Keywords

ConceptualizationQ1

Employee EngagementQ1

Gamification.OctalysisQ1

Abstract

The purpose of this study is to Conceptualization of Employees Engagement based on Gamification. In the "Gamification", in order to expand the Employees Engagement, the Choi model (2015) was used based on cognitive mapping. The model was also fully validated. In this study, the components of "Exhaustion", "Ineffectiveness", "Cynicism" and "being known/ presented" were used as Employee Engagement. It continues with the help of 8 categories: "Epic Meaning", "Development and Accomplishment", "Empowerment of Creativity and Feedback", "Ownership", "Social Inﬂ uence and Relatedness", "Scarcity and Impatience", "Curiosity and Unpredictability" and "Loss and Avoidance" Created in the form of four aspects of designing "Aesthetic", "Background story", "technology" and "elements" the implementation of Employee Engagement was based on Gamification. It was found that for each component of the Employee Engagement, conditions can be created from the game that can be increased, and also based on the research findings, the game process can be updated according to the employees' work situations. The results show that the motivational approach of Gamification can put employees in a situation that increases their motivation (internal and external).

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APA: Copy

AKBARI, PEYMAN, KHASTAR, HAMZA, Vakili, Yousef, & SHAHRIARI, SOLTANALI. (2020). A Conceptualization of Employee Engagement Based on Gamification. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, 8(3 (31) ), 109-136. SID. https://sid.ir/paper/393073/en

Vancouver: Copy

AKBARI PEYMAN, KHASTAR HAMZA, Vakili Yousef, SHAHRIARI SOLTANALI. A Conceptualization of Employee Engagement Based on Gamification. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT[Internet]. 2020;8(3 (31) ):109-136. Available from: https://sid.ir/paper/393073/en

IEEE: Copy

PEYMAN AKBARI, HAMZA KHASTAR, Yousef Vakili, and SOLTANALI SHAHRIARI, “A Conceptualization of Employee Engagement Based on Gamification,” JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, vol. 8, no. 3 (31) , pp. 109–136, 2020, [Online]. Available: https://sid.ir/paper/393073/en

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