Meta method of marketing research in iran: The study of myopia in methods

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FERDOSI SHAHRAM; MOLLAEI FATEMEH; HAJIPOUR BAHMAN; Babaei Farajabab Mahdieh

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Journal: Management Research in Iran Year:2019 | Volume:23 | Issue:2 Page(s): 183-199

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Title

Meta method of marketing research in iran: The study of myopia in methods

Author(s)

FERDOSI SHAHRAM | MOLLAEI FATEMEH | HAJIPOUR BAHMAN | Babaei Farajabab Mahdieh | Issue Writer Certificate

Keywords

myopia in methodsQ1

Marketing researchQ1

Domestic journalsQ1

Meta-methodQ2

Abstract

In this research, Marketing research in Iran has been examined from a methodological point of view, and it seeks to answer the question of whether Marketing research is suffering from the myopia in the methods? For this purpose, 1021 articles from 7 major and specialized journals in the field of commerce and marketing have been selected and their articles have been examined in terms of methodology and Meta-method in a 10-year period (1387-1396). The results of this study showed that the researches carried out in Iran in the field of marketing have a very small variety of methodology, so that most of the articles were done using structural equation modeling method, with a quantitative tool and questionnaire.

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APA: Copy

FERDOSI, SHAHRAM, MOLLAEI, FATEMEH, HAJIPOUR, BAHMAN, & Babaei Farajabab, Mahdieh. (2019). Meta method of marketing research in iran: The study of myopia in methods. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 23(2 ), 183-199. SID. https://sid.ir/paper/397758/en

Vancouver: Copy

FERDOSI SHAHRAM, MOLLAEI FATEMEH, HAJIPOUR BAHMAN, Babaei Farajabab Mahdieh. Meta method of marketing research in iran: The study of myopia in methods. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2019;23(2 ):183-199. Available from: https://sid.ir/paper/397758/en

IEEE: Copy

SHAHRAM FERDOSI, FATEMEH MOLLAEI, BAHMAN HAJIPOUR, and Mahdieh Babaei Farajabab, “Meta method of marketing research in iran: The study of myopia in methods,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 23, no. 2 , pp. 183–199, 2019, [Online]. Available: https://sid.ir/paper/397758/en

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